Paid Media Specialist

duckpin· 7ten
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📍 Hybrid📍 Towson, Maryland, United StatesFull Time

About this role


This position is for 7ten Digital Marketing, a Duckpin company.


Location: Hybrid/Driving distance to Towson, MD
Employment Type: Full-Time


About 7ten Digital Marketing

We’re a digital marketing agency focused on SEO/AEO, PPC, and lead-generating websites for construction and home services businesses. Our mission is to deliver real results—qualified leads that help our clients grow.


The Role

We’re looking for a hands-on Paid Media Specialist to manage, optimize, and grow paid advertising campaigns for our clients.


This is an execution-focused role. You’ll be responsible for building campaigns, managing budgets, testing creative and messaging, monitoring performance, and making ongoing adjustments to improve lead quality and return on ad spend.


You’ll work closely with our account, SEO, creative, and web teams to connect paid media strategy with landing pages, lead tracking, and broader client goals. You will also participate in client calls to explain campaign performance and recommend next steps.


This is a hybrid position. Candidates should be within driving distance of Towson, MD for occasional in-person meetings and team sessions.



Responsibilities

  • Build, manage, and optimize paid search and paid social campaigns
  • Manage campaigns across platforms such as Google Ads, Meta Ads, and Local Services Ads
  • Conduct keyword research, audience research, and competitive analysis
  • Write and test ad copy, offers, calls to action, and campaign messaging
  • Develop campaign structures, bidding strategies, targeting, and budget allocations
  • Monitor spending, lead volume, cost per lead, conversion rates, and return on ad spend
  • Identify opportunities to improve lead quality and reduce wasted ad spend
  • Create and manage remarketing and audience-targeting campaigns
  • Coordinate landing page improvements with our design and development teams
  • Set up and QA conversion tracking, call tracking, and attribution workflows
  • Analyze campaign performance and provide clear, actionable reporting
  • Support client calls, discovery sessions, and performance reviews as needed
  • Stay current on paid media platform changes and advertising trends within the construction and home services industries


Requirements

  • 1+ years of experience managing paid media campaigns, preferably within a digital marketing agency
  • Hands-on experience with Google Ads, including Search, Display, Performance Max, and conversion tracking
  • Strong understanding of keyword strategy, audience targeting, bidding, budgeting, and campaign optimization
  • Experience using Google Analytics 4 and Google Tag Manager
  • Ability to interpret campaign data and translate it into practical recommendations
  • Strong attention to detail and comfort managing multiple active client accounts
  • Clear written and verbal communication skills
  • A results-driven mindset with a focus on lead generation, lead quality, and measurable business outcomes
  • Proven ability to execute and optimize campaigns, not just develop high-level strategy


Bonus Points

  • Experience working with construction, remodeling, roofing, HVAC, plumbing, or other home services businesses
  • Familiarity with call-tracking platforms such as CallRail
  • Experience with CRM and lead-management platforms
  • Familiarity with industry platforms such as JobTread, Buildertrend, or CoConstruct
  • Experience improving landing pages and conversion rates
  • Google Ads certifications


Perks & Benefits

  • Hybrid work setup
  • Flexible time off and paid holidays
  • Down-to-earth, results-driven team with a collaborative mindset

Frequently Asked Questions

Is the salary disclosed for the Paid Media Specialist position at duckpin?
The salary for this Paid Media Specialist role at duckpin is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Paid Media Specialist position at duckpin located?
This Paid Media Specialist role at duckpin is based in Hybrid, Towson, Maryland, United States. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Paid Media Specialist role at duckpin full-time or part-time?
This is listed as a Full Time position. It is posted as a Paid Media Specialist role in the 7ten department at duckpin.
Which team or department does the Paid Media Specialist at duckpin belong to?
This Paid Media Specialist position is part of the 7ten department at duckpin. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Paid Media Specialist position at duckpin?
Click the "Apply Now" button on this page. You will be redirected to duckpin's official application portal hosted on bamboohr where you can submit your application directly.
When was the Paid Media Specialist job at duckpin posted?
This Paid Media Specialist position at duckpin was posted on Jul 27, 2026. Apply as soon as possible — early applications are often reviewed first.
Paid Media Specialist
duckpin
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