Paid Social Strategist

Where you'll be working: Knoxville, TN

What you'll be doing:

• Supporting media initiatives by providing strategic recommendations for paid social campaigns
• Analyzing data and providing insights to improve paid media performance
• Executing paid social campaigns including campaign build-outs, budget pacing, and bid optimizations
• Monitoring and reporting on campaign performance to ensure they are meeting or exceeding client expectations
• Conducting benchmarking, projecting, and reach & frequency analysis to inform media planning
• Collaborating with cross-functional teams to execute campaigns that meet or exceed client expectations
• Staying current with industry trends and best practices

What you bring:

• 1-2 years of experience in a digital marketing role
• A passion for social media and data analysis
• Strong analytical and problem-solving skills
• Excellent organizational and time management skills
• Strong communication and interpersonal skills
• Ability to work in a fast-paced, deadline-driven environment
• Bachelor's degree in marketing, advertising, business, or related field

Advancement Matrix:

• As a Paid Social Strategist, you will have the opportunity to advance your career by mastering the following skills:
• Substantially improving media metrics primarily by managing bidding strategy and budgets
• Designing and executing creative tests that lead to data-driven design optimizations and considerations
• Controlling bids and budgets across multiple campaigns to drive a holistic result
• Understanding integrated media strategies and concepts
• Generating robust media plans based on reach, frequency, projected CPA or ROAS goals
• Understanding Facebook audiences and audience modeling overall
• Clear understanding of social auctions and all parameters that affect them (bid, budget, relevance, available inventory, etc)
• Reliably creating audiences from different sources while limiting overlap or cannibalization
• Creating media plans at effective spend levels, highlighting efficiency and scaling

Why you'll want to work at Tombras:

• Family - It comes first, on every list.  Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
• Dog-friendly offices
• Flexible PTO
• Generous parental leave for primary and non-primary caregivers
• Medical (PPO or High Deductible option) for employee + dependents
• 401(k) Participation
• Employer-paid Dental & Vision 
• A company culture of promotions from within and an atmosphere allowing for varied and rapid career development. 

Want more reasons to work at Tombras?  Check out the latest Tombras News and  Our Values.

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce. 

Tombras is an E-Verify employer and participates in the E-Verify program.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.

Tombras, a 600+ person, full-service, national advertising agency with a digital mindset, is seeking a Paid Social Strategist.

You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth.  You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year.

As a Paid Social Strategist, you will be responsible for supporting media initiatives, data analysis, paid social execution, and basic channel planning. You have 1-2 years of experience in a digital marketing role and a passion for social media and data analysis. You are a strategic thinker who enjoys analyzing data and providing insights to drive campaign success. You are a collaborative team player who thrives in a fast-paced environment and is committed to meeting or exceeding client expectations.