PH/SG - Marketing Lead

This role is open to candidates currently based in the Philippines or Singapore. The selected candidate will report to the Thinking Machines office in their home country (PH or SG).

Working at Thinking Machines

Thinking Machines is a technology consultancy building AI & data platforms to solve high-impact problems for our clients. Our vision is for Southeast Asia to become a global hub for AI. To do that, we create data cultures, one organization at a time.

We’re a company made up of intellectually curious, civic-minded, forever-learning individuals. We believe that great AI products are built with care for people, and that the best way to drive inclusive innovation is to start with a diverse team.

Our field of work is incredibly dynamic, so we want to work with people who are committed to growing with us. We want to hire people who can demonstrate an ability to learn, then provide them with personalized coaching, growth opportunities, and a great working environment to get them to world-class.

Role Description

The Marketing Lead is a strategic business leader who drives revenue growth and shapes Thinking Machines' market position across Southeast Asia. You will develop and execute comprehensive marketing strategies that directly impact business outcomes, expand our market presence, and establish our brand as the leading enterprise data tech consultancy in the region.

You will own the entire marketing ecosystem, translating complex AI and data solutions into compelling narratives that resonate with enterprise clients while building strategic partnerships that accelerate our growth trajectory. This role requires a marketing master who can seamlessly navigate between high-level strategy and hands-on execution to deliver measurable business results.

Reporting to the Commercial Partner as part of the Commercials Team, you'll enjoy high autonomy to shape marketing strategy and execution. This role offers the unique opportunity to experiment with marketing content, channels, and formats, while developing new processes from the ground up in a fast-paced environment where your impact is immediately visible, with direct exposure to C-suite executives and senior leadership.

This role is ideal for marketing leaders who want to make a significant impact in a scaling tech consultancy, who thrive in environments requiring both strategic thinking and hands-on execution, and who are excited about the intersection of marketing and AI. If you're passionate about continuous learning, driven by meaningful challenges, and excel at turning uncertainty into opportunity, this role offers the perfect platform for your next career milestone.

Key Strategic Responsibilities

• Business Growth & Revenue Generation: Your mandate: Build a predictable, measurable, executive funnel from curiosity, workshops, pilots, to implementation.
• Design and execute full-funnel marketing strategies that expand our CRM with senior decision-makers and move them toward workshops, demos, and pilots
• Lead database marketing and reactivation campaigns that turn dormant contacts into warm executive leads.
• Own multi-touch nurture journeys
• Partner with senior leadership to shape value propositions and targeted account plays
• Drive demand for our 2026 priority offers: C-suite AI Strategy Workshops and AI Enterprise rollouts and governance programs.
• Brand Leadership & Market Positioning
• Translate our technical and advisory expertise into compelling, executive-ready narratives rooted in our 2026 messaging pillars: governance, ROI, pragmatic GenAI adoption, and SEA enterprise context.
• Run a consistent content engine: case studies, workflow demo videos, quarterly whitepapers, 2x/week thought leadership, and an executive-oriented newsletter.
• Create assets that de-risk AI for executives and validate their strategic ambitions (evidence, clarity, social proof).
• Ensure all content ladders up to core CTAs: Book a Workshop, Request a Demo, Take the AI Readiness Diagnostic
• Strategic Partnerships & Ecosystem Development
• Deepen co-marketing with OpenAI (primary), Microsoft, and industry associations to expand executive reach.
• Design and execute co-hosted events, speakerships, and invite-only executive gatherings that feed the CRM and workshop pipeline.
• Marketing Innovation & Execution Excellence
• Build a modern marketing operation powered by GenAI workflows (campaign automation, content acceleration).
• Plan and execute multi-channel campaigns: webinars, thought leadership, gated assets, email nurture, partner events, and sales enablement.
• Analyze campaign performance and continuously refine channel mix, narrative resonance, and CTA design.
• Maintain high-quality execution—design, writing, publishing, analytics—often owning 50–100% of the hands-on delivery.

Minimum Requirements

• Proven B2B marketing leadership experiencein technology, consulting, enterprise software, or adjacent sectors.
• Track record designing integrated, measurable marketing strategies.
• Ability to market to C-level executives and influence enterprise decision-making cycles.
• Strong creative and design abilities (Figma, Adobe).
• Technical marketing proficiency: analytics (GA4, Search Console), CRM (Pipedrive), email & automation (Mailchimp, Make).
• Demonstrated ability to produce and edit high-quality content across formats: case studies, whitepapers, pitch decks, video scripts, social content.
• Experience planning and running events—from small executive sessions to multi-partner conferences.
• Strong understanding of the enterprise B2B buying journey and how to shape demand across TOF/MOF/BOF.
• Based in the Philippines or Singapore.

Core Competencies

• Strategic thinking + execution excellence: Comfort developing funnel strategy while simultaneously producing hands-on deliverables.
• Executive persuasion: Ability to craft narratives that balance ambition and risk, tailored to CEO/CIO/CHRO concerns.
• Creative problem-solving: Ability to find breakthrough angles in a crowded AI market.
• Stakeholder management: Work effectively with sales, partners, technical teams, and the C-suite.
• Communication mastery: Turn complex AI concepts into clear business value for senior enterprise leaders.
• Adaptability: Navigate rapidly shifting priorities while maintaining long-term marketing momentum.
• AI storytelling fluency: Express core AI concepts: Prompting, workflow automation, Agentic AI, and governance, scaling pilots in ways executives understand.

Preferred qualifications / nice-to-haves

• Marketing experience in AI/ML, data analytics, or technical consulting.
• Familiarity with concepts like Prompt Engineering, agentic workflow applications, and enterprise AI governance.
• Background in UX/UI design or product marketing
• Strong understanding of Southeast Asia’s enterprise landscape.
• Partner marketing experience (OpenAI, Microsoft, AWS, etc.).
• Experience building marketing functions in fast-scaling organizations.
• Portfolio of C-suite-targeted content or executive programs.

We offer the following compensation and benefits:

• Competitive salary — the compensation amount is positively correlated with the difficulty of the job, relevant experience, fit, and skill factors.
• Hybrid Set-Up — Hybrid-remote means employees are required to come in an average of two days a week for client engagements and internal in-person days intended for collaboration, socials, and strategic planning.
• Individual professional development budget — an annual budget for conferences, training courses, books, and software is available to sharpen your skills and build new ones to help you grow in your role.
• Full health benefits — generous health insurance package upon hiring, with options to include dependents.
• Apprenticeship and yearly performance reviews with the leadership team to discuss career and personal goals, job progress and any questions and concerns.