Regional Sales Director, West Coast

Regional Sales Director

About Us
Velocity is the nation’s leading and largest builder of classic American vehicles, redefining what it means to own a classic. Our vehicles aren’t just restored—they’re entirely reborn. We blend the timeless soul and aesthetics of vintage cars with the performance, technology, and reliability of modern automobiles. By shifting away from traditional one-off restorations with their many uncertainties, we have set a new standard—delivering meticulously crafted, high-
performance classics with enhanced reliability and drivability.

Velocity’s Culture and Core Values
Success at Velocity requires a “whatever it takes” mentality. We embody grit, demonstrating perseverance, resilience, and unwavering determination in the face of challenges. We are adaptable, embracing change, adjusting to new circumstances, and continuously seeking ways to improve processes and outcomes—because growth does not come from comfort.
We take ownership, assuming full responsibility for tasks, decisions, and outcomes, whether successes or setbacks, without shifting blame. “That’s not my job” is not in our vocabulary; when one part of our team falls short, we all do. Finally, our ambition fuels our drive to excel, improve, and uphold the highest standards for both personal and professional growth. This mindset defines who we are and ensures our continued success.

Overview
The Regional Sales Director is responsible for driving revenue growth, developing strategic dealer partnerships, and expanding market share for Velocity’s premium portfolio of restored vehicles within a designated region. This leadership role is accountable for regional profit and loss, cultivating strong client relationships, supporting dealer channels, and delivering a best-in-class sales experience. The ideal candidate will possess deep automotive industry knowledge, an entrepreneurial mindset, and a proven ability to lead regional sales initiatives. The Regional Sales Director serves as a brand ambassador and strategic advisor, playing a critical role in reinforcing Velocity’s position as the leader in classic vehicle restoration.

Reports To
Chief Revenue Officer

Duties and Responsibilities
 Actively sell and promote Velocity’s complete portfolio of premium vehicles within their region having ultimate accountability of revenue, expenses, and profit within their region.
 Develop a robust dealer network within their region with focus on current customer locations and potential customer growth areas.
 Support dealers through sales team training, commercial strategy, marketing efforts, sales closing, customer vehicle specifications, and all other duties required to ensure success of the dealer channel within their region.
 Engage with high-potential clients by providing in-depth vehicles demonstrations, highlighting key features, and articulating the unique value propositions of our product lineup.
 Protect gross margin on vehicle sales by utilizing company-provided tools, such as margin calculators and trade inestimation websites.
 Establish and nurture long-term relationships with clients, enthusiasts, and other industry partners to broaden Velocity’s market presence.
 Cultivate expert-level understanding of Velocity’s entire vehicle range. Keep pace with industry advancements and innovations to effectively educate potential clients and strategic partners, ensuring Velocity’s products maintain a competitive edge.
 Compile daily, weekly, and monthly activity/deal reports to present to the team.

 Drive your own lead generation and manage own sales pipeline to project potential revenue with relative accuracy.
 Work headquarter leads and direct retail sales.
 Act as a mentor, guide, and mature voice within the sales department, including assisting in the development of junior sales staff.
 Identify and attend industry events, trade shows, and networking functions to promote the company’s services and expand market reach (with a clear ROI committed to and tracked for each event with an expense associated).

Required Skills and Abilities
 Strong knowledge of automotive dealership operations and sales channel development
 Exceptional interpersonal and communication skills with the ability to engage high-net-worth clients
 Must have sold products averaging $100,000 +
 Ability to deliver compelling product demonstrations and articulate complex value propositions
 Strategic thinker with solid business acumen and profit/loss management experience
 Skilled in sales pipeline management, forecasting, and CRM reporting
 Proficiency in leveraging digital tools for margin protection and trade-in evaluations
 Ability to mentor and support junior sales team members, fostering a high-performance culture
 Comfortable leading dealer training and supporting marketing and commercial strategies
 Highly organized with the ability to manage multiple projects and regional responsibilities
 Willingness to travel for dealer visits, trade shows, and networking events 50% + of the time.
 Passport required- ability to travel to Europe and Middle East 

Education Background and Experience
 High School diploma or equivalent
 Valid driver’s license with good driving record
 Proven track record in automotive sales or luxury product sales with regional accountability

Benefits 
 Compensation: Pay is based on experience and qualifications
 Health & Wellness: Health/Dental/Vision/Life/Disability/Aflac available after 60 days
 Retirement: 401(k) with company match after 6 months at next enrollment period
 Paid Time Off: Paid time off and paid holidays

 Additional Perks: Company sponsored events, tool program, merchandise discounts, friendly team environment