Regional Sales Manager

Salary Range starts at $125,000 CAD plus bonus

Join Our Winning Sales Team!

TricorBraun is looking for an experienced Regional Sales Manager to lead our sales efforts in the Canada West Region. This is a key role where you’ll drive growth, manage a team, and develop strong client relationships. If you’re passionate about leadership and sales, we want to hear from you!

Why TricorBraun?

TricorBraun is a global packaging leader, with team members working in locations throughout the Americas, Europe, Asia, Australia and New Zealand. As North America’s largest distributor of primary packaging, we provide innovative solutions to customers from a wide variety of industries. Our customers range from groundbreaking start-ups to the world’s most iconic brands.  We put people first and live by that every day.  Join us and you will be welcomed by our friendly, motivated and supportive team.  Many of the products we distribute are already sitting in your home.

What You’ll Do

As the Regional Sales Manager, you will lead and grow a high-performing sales team, develop and maintain strong relationships with key clients and industry partners, and drive sales growth by identifying new opportunities and expanding current accounts. You will collaborate with the sales team to support business development efforts and manage the region’s budget and sales performance to ensure financial goals are met. Additionally, you’ll provide coaching and mentorship to your team, helping them reach their full potential, while regularly reporting on sales performance and forecasting future growth.

Key Responsibilities

• Drive sales growth by supporting a sustainable distribution network.

• Lead a team to build relationships with clients and key influencers.

• Generate new business and develop opportunities to meet sales targets.

• Work closely with leadership to set strategic goals for the region.

• Manage CRM usage and ensure the sales team is monitoring important performance indicators.

• Develop and implement training plans for your team to improve skills and performance.

• Forecast sales and prepare regular performance reports.

What You’ll Bring

• Bachelor’s degree (preferred) or equivalent experience.

• 5–7 years of sales management experience, with at least 5 years in a leadership role.

• Proven track record of driving sales growth and managing sales teams.

• Strong understanding of sales strategies, forecasting, and P&L management.

• Proficiency with CRM systems (e.g., Salesforce) and Microsoft Office.

• Ability to coach and mentor a team to achieve targets.

Why TricorBraun?

We’re a company that values innovation, quality, and people. At TricorBraun, we prioritize teamwork and personal growth. Join us and make an impact on our continued success!

• Competitive salary and benefits.

• Retirement plan with employer match.

• Training and development opportunities to help you grow.

• A supportive, collaborative environment where your success is our priority.

• Career advancement opportunities within a growing company.

We are proudly an equal opportunity employer and will consider all applications.

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