Sales Associate (Neal Street)

Sales Associate (Neal Street)
Location: Covent Garden, London
Salary Range: £30-35k
Job Type: Full-time, permanent

Nokwol is entering an exciting phase of growth with an ambitious retail store rollout programme planned over the next 12-months.  We're looking for someone who genuinely loves footwear, understands what great service feels like, and wants to be part of something that's still taking shape. You'll be on the floor, with customers at our new Neal Street store. 

Key Responsibilities

• Deliver a warm, knowledgeable experience to every customer
• Keep the shop floor looking the way it should
• Achieve individual sales and service targets
• Develop expert product knowledge across the collection
• Share customer feedback and commercial insights with management

About You

You've worked in retail or a customer-facing role before. You're confident, curious, and you take pride in the details. You don't need a script to start a conversation. Premium or fashion footwear experience is a bonus, but an interest is a must.

• Previous retail experience, or a strong interest in luxury fashion
• Confident, friendly, chatty and enthusiastic personality
• Passionate about sneakers, shoes, and great customer experience,
• Must be available to work weekends and key busy periods (e.g., holidays, launches)
• Punctual, dependable, and able to keep up with a fast retail pace

About Us

At Nokwol, luxury fashion footwear isn’t just our business — it’s our passion.

Founded in 2023 by a family with over 40 years of combined experience in the footwear industry, our mission is to redefine the luxury shoe market. We create designer-inspired footwear crafted from the finest, softest leathers — delivering unparalleled quality and style at exceptional value.

With roots between London and Hong Kong, we are a rapidly expanding our global brand. Our flagship store, which opened in 2023 on the iconic King’s Road in Chelsea, has quickly become one of the highest-performing destinations on the strip.

And this is just the beginning. As we embark on the next chapter of our journey, we are looking for passionate, talented, and fashion-loving individuals to join us in shaping the future of luxury footwear.

Timetable & Hiring Process

We try to review all applications within 5-working-days of application, and we promise to let you know if we don’t think you’re suitable for this role.  If we do want to chat to you we’ll arrange a short video call with someone in our recruitment team, and finally invite you for a face-to-face meeting with the hiring manager.

This store is scheduled to open in early September