Sales Development Representative (SDR)

About the Role

We are looking for an experienced and driven Sales Development Representative (SDR) to help introduce an innovative SaaS solution to the South African hospitality market.

This is a high-impact outbound sales role where you'll be responsible for identifying and engaging hotel groups, restaurant groups, and franchise operators, generating qualified sales opportunities for the senior sales team.

If you thrive in a target-driven environment, enjoy speaking with decision-makers, and have a passion for outbound sales, we'd love to hear from you.

Key Responsibilities

• Conduct high-volume outbound prospecting via phone, email, and LinkedIn.
• Identify and engage decision-makers within the hospitality industry.
• Generate qualified appointments for the senior sales team.
• Maintain accurate CRM records and update prospect activity.
• Manage follow-up communications to maximise conversion opportunities.
• Build and maintain a healthy sales pipeline.
• Work towards monthly appointment and activity targets.
• Collaborate closely with the sales team to ensure smooth handovers of qualified opportunities.
• Stay informed about market trends and developments within the hospitality sector.

Ideal Candidate

We're looking for someone who has:

• 3–6 years of outbound B2B sales or SDR experience.
• Previous experience booking appointments for software or technology solutions.
• Strong cold-calling experience and confidence speaking with senior decision-makers.
• Excellent verbal and written English communication skills.
• Experience using CRM systems such as HubSpot (preferred).
• A resilient, self-motivated, and target-driven mindset.
• Strong organisational skills and excellent pipeline management.
• The ability to work independently in a remote environment.
• An understanding of the South African hospitality industry would be highly advantageous.

Essential Requirements

• Proven experience in outbound prospecting.
• Experience generating qualified sales appointments.
• Comfortable making a high volume of outbound calls.
• Strong objection-handling and relationship-building skills.
• Experience working towards KPIs and sales targets.
• Reliable internet connection and a professional home office setup.
• Ability to work UK-aligned business hours.