Senior Business Analyst (Monetization, Pricing, User)

Company Description

• Chợ Tốt is part of Carousell Group, the fastest-growing classifieds technology group in Southeast Asia. Since launching in the Vietnamese market in 2013, Chợ Tốt has become a recommerce platform for buying and selling second-hand goods, with more than 10 million users and over 1 million items listed for resale every month. As Vietnam’s leading online classifieds site, we are passionate about making life more convenient for everyone.
• Our mission is to help everyone find a way to any of their wants (“Muốn là có”). We are a dynamic family with young and energetic members seeking motivated talents to join our fast-moving and fun-loving crew..
• For more information please visit https://careers.chotot.com/about-us/

Job Description

Position Overview:

• You will own a hybrid mandate: (primary) driving Go-To-Market and Monetization on one side (pricing, packaging, premium feature adoption, monetization experiments) and (secondary) keeping the marketplace healthy on one side (supply–demand balance, seller success, ecosystem KPIs). You will work side-by-side with Product, Commercial, Growth, Data and Finance.

Resposibilities:

• Own monetization performance across marketplace verticals — including pricing, premium offerings, and new revenue models — with a focus on balancing revenue growth and seller success
• Partner closely with Product, Commercial, and Growth teams to identify opportunities, validate hypotheses, and turn insights into scalable business initiatives
• Build deep seller segmentation frameworks (dealers, power sellers, new sellers, churn-risk sellers, business owners, etc.) and translate them into actionable strategies for Product, Marketing, and Commercial teams
• Drive data-informed product discovery: define problems, design and evaluate experiments/A/B tests, analyse results, and influence roadmap decisions with evidence
• Monitor and improve marketplace health by tracking supply-demand balance, listing quality, buyer-seller matching, seller retention, and category performance
• Identify early signals of stagnation, churn, or declining engagement before they impact revenue — and proactively recommend solutions
• Combine quantitative analysis with qualitative insights through seller interviews, field observations, and close collaboration with Commercial teams
• Build scalable reporting and decision-making systems using SQL, BigQuery, dashboards, automation, and AI tools to shorten the path from question to insight
• Deliver clear and actionable weekly, monthly, and quarterly business performance narratives to leadership — not just dashboards or raw numbers

Qualifications

• Bachelor’s degree in Business, Finance, Economics, Statistics, Marketing, or a related field
• At least 3 years of experience in Business Analysis, Business Performance, Growth, Strategy, or related roles.
• Strong analytical and problem-solving skills.
• Strong ownership mindset with the ability to manage priorities independently, navigate ambiguity, and deliver high-quality work with minimal supervision
• Hands-on proficiency in SQL and BigQuery, Excel/Google Sheets skills.
• Solid understanding of marketplace dynamics, including cohort retention, supply-demand balance, seller lifecycle, take-rate mechanics, and category health metrics
• Experience working on monetization, pricing, growth, experimentation, or business performance initiatives is highly preferred
• Comfortable partnering cross-functionally with Product, Commercial, Growth, and Marketing teams, and influencing decisions through data and business judgment
• User-focused and commercially minded — able to connect data insights with real seller behaviour and business impact
• AI-forward working style, with practical experience using AI tools, automation, dashboards, or scalable reporting workflows to improve productivity and speed of execution
• Professional proficiency in Vietnamese and working proficiency in English

Benefits:

• Working in the young, dynamic, and supportive environment.
• Receive 100% salary during the probation.
• Social insurance full-salary for employee in the probation
• Premium healthcare for employees.
• Get 15 days of annual leave + 5 days of sick leave + 1 birthday leave + 1 Christmas day leave per year
• Get a 13th-month salary and annual performance bonus.
• Laptop device will be provided
• Participate in regular team-building activities and company parties.
• Learning and career development opportunities with access to Coursera, Udemy, and O’Reilly.
• Complimentary fruits, coffee, and tea are provided at the office.
• Our modern offices serve perfectly for a relaxed, yet productive work environment.
• You will grow with the FRUIT values of Fast Growth, Responsibility, User-first, Integrity, and Team.
   

Additional Information

Thank you for taking your time to read our job description and thank you in advance if you decide to apply for this position. Shortlisted candidates will be contacted within 2 weeks since application, otherwise we might meet when another chance arises.

By proceeding with your application, you are adhering to our PDPA policies. In case you are interested to know more, read about our Candidates Personal Data Privacy Statement.