Senior Demand Planning Business Partner - Commercial

As a Senior Demand Planning Business Partner at Hasbro, you will manage the demand planning process for a specific commercial cluster. This role ensures our demand signal supports revenue, service, cash, and Coordinated Business Planning (IBP) decisions.

If you are passionate about accurate demand planning and advancing within a collaborative environment, this position is a great fit!

Location: UK, West London (Uxbridge), Stockley Park.

Hybrid working pattern: In-office requirement on Tuesdays, Wednesdays, and Thursdays. Option for remote working on Mondays and Fridays. Full-time hours.

Key Responsibilities -

Demand Planning Governance and Cluster Ownership

• Lead the monthly Demand Management process for the assigned cluster(s) and deliver the agreed-upon unconstrained demand plan throughout the rolling planning horizon.
• Act as the single accountable planning partner for cluster commercial leadership and co-lead the Demand Management Review, aligning inputs from Commercial, Marketing, Finance, Supply Planning, and Market Distribution Planning (MDP).
• Ensure that the final demand plan reflects detailed assumptions, risk and opportunity decisions, and a clear rationale for material changes versus baseline or prior cycle.

Forecast Enrichment, Analytics, and Assumptions

• Govern forecast enrichment through HERO or the approved successor process, ensuring change traceability, reason coding, and measurement of Beneficial Forecast Adjustments within the defined enrichment horizon.
• Validate baseline and enrichment logic using market events, promotions, price changes, channel shifts, launches, seasonality, Point of Sale (POS) insights, and relevant external drivers.
• Drive data quality, historical cleansing in the field, and planning data integrity checks as foundations for reliable statistical forecasting.

Business Partnering and Performance Management

• Manage critical cluster demand indicators including forecast accuracy, bias, FVA, and handoff timeliness, and direct detailed root cause analysis alongside the relevant contributors.
• Own the demand-side Risk & Opportunity log, key assumptions pack, and recommended actions to protect revenue, service, and financial delivery.
• Translate sell-out, customer, and commercial intelligence into a robust sell-in signal and challenge weak or unsupported requests using facts and analysis.

Lifecycle, Interface, and Capability Leadership

• Direct New Product Introduction (NPI) and innovation demand planning within the assigned scope and work closely with MDP, Commercial, and Marketing on phase-in, transition, and lifecycle assumptions.
• Own the formal handoff pack to MDP, including the consensus plan, assumptions, demand-side risks, and near-term horizon notes, and ensure execution feedback is reflected in future cycles where appropriate.
• Mentor and guide Demand Planners or support resources within the assigned cluster, contribute to standardization, backup coverage, continuous improvement, and help build a scalable planning process.

Skills & Knowledge - 

• Strong expertise in demand planning, IBP/S&OP, and commercial business partnering, typically built through significant experience in complex matrix environments.
• Advanced knowledge of forecasting techniques, enrichment oversight, segmentation, lifecycle strategy, and balancing forecast accuracy, effort, and business agility.
• Solid understanding of market, customer, category, and channel dynamics, including the capability to analyze commercial drivers and financial consequences.
• Degree or equivalent experience in Supply Chain, Operations, Business, Analytics, or a related field; APICS or equivalent is desirable.
• Strong working knowledge of planning systems and reporting environments such as Logility, SAP, Power BI, or equivalent tools.

Communication Skills

• Excellent influencing and stakeholder management skills, including the ability to challenge senior partners constructively and hold tension in planning discussions.
• Ability to communicate analytical conclusions clearly to technical and non-technical audiences through concise narratives, reports, and meeting facilitation.
• Comfort operating across multiple functions, countries, and leadership levels with English as the common business language.

Technical Skills

• Deep capability in leading Demand Management Reviews, structuring assumptions, governing enrichment, and connecting demand decisions to the wider IBP cycle.
• Strong analytical ability to integrate shipment, POS, customer stock, promotions, launches, pricing, and market signals into a coherent demand plan.
• Experience managing demand benchmarks such as forecast accuracy, bias, and FVA, and converting root causes into effective improvement measures.
• Strong understanding of NPI forecasting, transition planning, and the relationship between strategic demand planning and short-term execution feedback.
• Ability to build clear recommendations from incomplete or conflicting inputs and to escalate material risks with sound judgment.

Abilities & Behaviours

• Strong sense of ownership with the confidence to make recommendations and stand behind the planning signal.
• Mentoring orientation and willingness to develop others, standardize work, and strengthen team resilience.
• Comfort with ambiguity, change, and cross-functional complexity while maintaining focus on process and calendar adherence.
• Continuous improvement mindset with focus on scalable practices, auditability, and data-based decision making.
• Balanced commercial, operational, and financial thinking; able to protect the integrity of the demand plan without losing business pragmatism.

We play to win with our Leadership Values - Knowing is Half the Battle - Break the Mold - Take Charge - Be Legendary - Friendship is Magic - The Matrix of Leadership

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