ABM Manager

workatbackbase· Marketing Department
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📍 Amsterdam

About this role

ABM Manager – Europe North West

Over 150+ leading banks run on Backbase—the AI-native Banking OS that turns fragmented operations into a Unified Frontline where customers, employees, and AI agents work as one.

Europe North West is one of our most competitive, highest-potential regions. We are looking for a commercially focused ABM Manager to drive growth across a portfolio of strategic new-logo and existing-customer accounts.

 

📍 Location: Europe North West

💼 Function: Account-Based Marketing / Field Marketing

👤 Reports to: Senior Field Marketing Director

 

🎯 What You’ll Do

  • Strategy & Execution: Own and run 1:1 and 1:few ABM strategies for priority accounts across the full buyer journey.
  • Sales Alignment: Partner closely with Sales and BDM teams to identify account priorities, key buying groups, and growth opportunities.
  • Data-Driven Outreach: Activate integrated digital, content, executive engagement, and event programs tailored to the Europe North West market using real-time engagement signals.
  • AI & Tech Integration: Leverage modern AI tools and marketing tech to sharpen account research, personalization, execution, and reporting.
  • Impact Tracking: Measure account engagement, progression, pipeline creation, and opportunity acceleration.

💡 What We’re Looking For

  • Proven track record in enterprise B2B ABM, Field Marketing, or Demand Gen within complex sales cycles.
  • Demonstrated experience partnering with Sales to measurably drive pipeline growth.
  • Hands-on experience utilizing AI tools for campaign execution, research, and personalization.
  • High commercial acumen, strong project management, and cross-functional stakeholder skills.
  • Bonus: Background in SaaS, fintech, banking, or enterprise technology.

📈 What Success Looks Like We measure success by your ability to move strategic accounts forward:

Engagement ➔ Conversation ➔ Opportunity ➔ Revenue

If you love creative marketing, experimenting with AI, and turning bold ideas into measurable business impact, we’d love to connect!

 

Frequently Asked Questions

Is the salary disclosed for the ABM Manager position at workatbackbase?
The salary for this ABM Manager role at workatbackbase is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the ABM Manager position at workatbackbase located?
This ABM Manager role at workatbackbase is based in Amsterdam. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the ABM Manager at workatbackbase belong to?
This ABM Manager position is part of the Marketing Department department at workatbackbase. See the full job description for more information about the team structure and responsibilities.
How do I apply for the ABM Manager position at workatbackbase?
Click the "Apply Now" button on this page. You will be redirected to workatbackbase's official application portal hosted on greenhouse where you can submit your application directly.
When was the ABM Manager job at workatbackbase posted?
This ABM Manager position at workatbackbase was posted on Aug 27, 2026. Apply as soon as possible — early applications are often reviewed first.
ABM Manager
workatbackbase
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