Marketing Specialist - Money Transfer
idt
Marketing
Senior Lead Marketing – International Mobile Top Up
idt· IDT Corporation
About this role
We are currently seeking a bilingual (English/Spanish) candidate to work on the International
Mobile Top Up business. The candidate will be responsible for revenue sales, customer
acquisitions, and retention for the USA and international markets.
The Marketing Director will lead the development of digital marketing projects, including
creatives to grow the international mobile top up in the retail channel.
The Marketing Director is responsible for working with various teams to ensure the appropriate
implementation of marketing strategies for the BOSS Revolution International Mobile Top Up
business.
This person will also be in charge of launching new products like egifts.
Responsibilities:
Manage the marketing for the International Mobile Top Up (IMTU) portfolio of products.
Including the execution and measurement of CRM campaigns which include SMS notifications,
emails and in app push messages
Manage the implementation and analysis of programs that drive new customer acquisition, such
as Refer a Friend, community events, social media, and more.
Design and implement digital marketing campaigns for International Mobile Top Up business in
USA/Canada and other international countries
Lead the design of creative elements for campaigns with designers/agency
Analyze/monitor international mobile top up data and propose action plans to grow the business
Collaborate with product and sales teams to effectively launch and market new or enhanced
products
Conduct surveys on a needed basis to understand customer behavior, preferences and
competition
Manage/Track Budget
Develop presentations demonstrating campaign results, business analysis, etc
Frequently Asked Questions
Is the salary disclosed for the Senior Lead Marketing – International Mobile Top Up position at idt?
The salary for this Senior Lead Marketing – International Mobile Top Up role at idt is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Senior Lead Marketing – International Mobile Top Up position at idt located?
This Senior Lead Marketing – International Mobile Top Up role at idt is based in Guatemala City. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Senior Lead Marketing – International Mobile Top Up role at idt full-time or part-time?
This is listed as a Marketing position. It is posted as a Senior Lead Marketing – International Mobile Top Up role in the IDT Corporation department at idt.
Which team or department does the Senior Lead Marketing – International Mobile Top Up at idt belong to?
This Senior Lead Marketing – International Mobile Top Up position is part of the IDT Corporation department at idt. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Senior Lead Marketing – International Mobile Top Up position at idt?
Click the "Apply Now" button on this page. You will be redirected to idt's official application portal hosted on lever where you can submit your application directly.
When was the Senior Lead Marketing – International Mobile Top Up job at idt posted?
This Senior Lead Marketing – International Mobile Top Up position at idt was posted on Dec 18, 2023. Apply as soon as possible — early applications are often reviewed first.
Senior Lead Marketing – International Mobile Top Up
idt
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