Senior Manager, Media & Analyst Relations

Location: Remote, US

TrendLife is looking for a seasoned communications professional to lead media relations in the US, with a secondary responsibility supporting analyst relations. This role sits at the intersection of strategy and execution — you’ll shape how top-tier journalists understand and cover TrendLife, while also rolling up your sleeves to pitch stories, prep spokespeople, and manage media inquiries directly.

You’ll be part of a global communications team, collaborating closely with counterparts across APAC, EMEA, and Latin America to drive consistent, high-impact narratives worldwide.

What You’ll Do

• Develop media relations and messaging strategy to support technology, partnership, education or program initiatives.

• Provide guidance and counsel to regional counterparts to ensure global consistency and achievement of KPIs.

• Act as an on-the-record spokesperson on behalf of TrendLife when appropriate, representing the brand with credibility and consistency. Develop and maintain global spokesperson bench.

• Serve as a day-to-day point of contact for media relations agencies. Ensure support for media inquiries, including coordinating responses with internal subject matter experts and executives as needed.

• Develop industry analyst relations strategy. Coordinate briefings and inquiries with key industry analysts relevant to the consumer AI and cybersecurity space.

• Assist in synthesizing analyst perspectives for internal stakeholders to inform product direction, product messaging or go to market strategies.

• Help track analyst research calendars and flag opportunities for TrendLife inclusion in relevant reports.

• Draft press releases, talking points, FAQs, and other briefing materials.

• Monitor coverage and provide actionable reporting on media results and sentiment.

• Manage North America and European PR agency relationships, including scope, budget, and performance accountability.

• Work with field and product marketing teams to support launches, announcements, and issues management.

• Leverage AI tools to improve research, media monitoring, briefing preparation, and reporting workflows.

• Identify and implement process improvements that increase team efficiency without sacrificing quality.

What You Bring

• Minimum 10+ years of experience in public relations, strategic communications, and industry analyst relations with a strong focus on the consumer technology industry.

• Experience managing external PR agencies in multiple countries, including setting expectations, reviewing work, and holding teams accountable to results. Track record of securing substantive media coverage.

• Proven experience overseeing industry analyst relations. Previously established direct relationships with key analysts a plus.

• Comfort and experience serving as a spokesperson, preferably in broadcast, engaging directly with media on the record.

• Familiarity with global communications campaigns spanning multiple markets.

• Background in or exposure to issues management and crisis communications.

• Demonstrated ability to operate inside a global organization, navigating cross-regional teams and multiple time zones.

• Hands-on experience using AI tools for research, drafting, monitoring, or workflow efficiency, and comfort adopting new tools as they emerge.

• Excellent written and verbal communication skills in English. Strong judgment under pressure.

• Experience in cybersecurity or enterprise technology communications preferred.

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