Senior Marketing Executive

This role is for one of the Weekday's clients

Salary range: Rs 700000 - Rs 1100000 (ie INR 7 - 11 LPA)

Min Experience: 3+ years

Location: Bengaluru
JobType: full-time

We are looking for a dynamic and results-oriented Senior Marketing Executive to join our growing marketing team. This role is ideal for a professional with 3–8 years of experience who has a strong foundation in Marketing and a passion for executing impactful campaigns that drive brand awareness, customer engagement, and business growth. The ideal candidate should be capable of managing multiple marketing initiatives, coordinating with cross-functional teams, and ensuring seamless execution of marketing strategies across various channels.

As a Senior Marketing Executive, you will play a key role in planning, implementing, and optimizing marketing activities while supporting the company's overall business objectives. You should be analytical, creative, detail-oriented, and comfortable working in a fast-paced environment.

Key Responsibilities

• Develop and execute marketing strategies aligned with business goals and brand positioning.
• Plan, coordinate, and manage end-to-end marketing campaigns across digital and offline channels.
• Drive campaign execution by collaborating with internal teams, external agencies, and vendors.
• Create compelling marketing collateral, promotional materials, presentations, and campaign assets.
• Monitor campaign performance using relevant KPIs and recommend data-driven improvements.
• Support lead generation initiatives through integrated marketing activities.
• Coordinate product launches, promotional events, webinars, and brand activation programs.
• Work closely with sales, product, and customer success teams to ensure marketing initiatives support business objectives.
• Manage marketing calendars, campaign timelines, and project deliverables to ensure timely execution.
• Conduct market research, competitor analysis, and customer insights to identify growth opportunities.
• Assist in managing marketing budgets and tracking campaign expenditures.
• Maintain consistency in brand messaging across all customer touchpoints.
• Prepare regular reports and presentations on campaign performance and marketing effectiveness.
• Stay updated with industry trends, emerging marketing technologies, and best practices.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 3–8 years of professional experience in Marketing, preferably in a fast-paced organization.
• Demonstrated experience in planning and executing successful marketing initiatives.
• Strong understanding of customer acquisition, engagement, and brand-building strategies.
• Excellent written and verbal communication skills.
• Strong project management and organizational abilities.
• Ability to manage multiple priorities while meeting deadlines.
• Analytical mindset with experience interpreting campaign performance metrics.

Must-Have Skills

• Marketing
• Strategic marketing planning
• Brand management
• Market research and competitor analysis
• Customer engagement strategies
• Campaign performance analysis
• Digital marketing fundamentals
• Excellent communication and stakeholder management
• Cross-functional collaboration
• Project coordination and execution

Good-to-Have Skills

• Marketing Operations
• Marketing Execution
• Marketing Campaign Management
• CRM and marketing automation platforms
• Email marketing
• Event and webinar management
• Content marketing coordination
• Budget planning and vendor management
• Performance reporting and dashboard creation
• SEO, SEM, and social media campaign exposure

Preferred Attributes

• Self-motivated with strong ownership and accountability.
• Creative thinker with excellent problem-solving abilities.
• Strong attention to detail and execution excellence.
• Ability to thrive in a collaborative, fast-paced environment.
• Comfortable working with cross-functional stakeholders and managing multiple projects simultaneously.
• Continuous learner with a passion for emerging marketing trends and technologies.