Senior Planning Executive

Job Description:

Senior Planning Executive | Amplifi | London | Permanent | Hybrid

Deliver accurate, effective out-of-home media plans across local campaigns and independent agency briefs in a fast-paced, multi-client environment.

About Amplifi

Amplifi is the supply-side platform of dentsu, consisting of three pillars: Investment Management, Media Trading (Media Owner Services and Principal Buying) and Content (Original Partnerships & Entertainment); all underpinned by Supply-Side Management practices. Amplifi is the investment and innovation arm of dentsu across all media channels and entertainment content. The proposition is based on the delivery of value for all in everything we do. Our focus is to deliver the best possible media value for clients through leveraged media buying, sustainable media income and enable innovation with the supply-side with product, services and capabilities.

Purpose of the Role

As a Senior Planning Executive, you will join an out-of-home planning team with a dual focus. The team supports local store activity for dentsu clients, including planning around new locations, and provides out-of-home solutions for independent media agencies and their clients.

You will work across both areas of the team, helping to deliver accurate and effective campaigns across a varied mix of high-volume local activity and larger, more detailed briefs. This role suits someone with out-of-home media experience who is organised, detail-focused and ready to take ownership of campaigns while supporting colleagues and stakeholders.

What you'll do

• Plan and support out-of-home campaigns across a range of clients and independent agency partners.
• Manage complex local store support activity, selecting media locations individually for each campaign.
• Own smaller campaigns for independent agency clients from brief through to delivery.
• Coordinate multiple briefs, deadlines and stakeholders while maintaining a high standard of accuracy.
• Work closely with account managers, assistants and senior team members to keep activity progressing.
• Participate in client and agency meetings and prepare clear plans and occasional presentations to communicate recommendations.
• Use Excel and internal planning tools to organise, review and manage campaign information.
• Guide and support assistants on local store activity and established team processes.
• Build productive working relationships across the team and with client and agency contacts.

How you'll succeed

• Deliver accurate, complete campaign plans within agreed deadlines.
• Prioritise a busy workload and respond effectively to a high volume of briefs and communications.
• Take clear ownership of assigned campaigns and keep stakeholders informed as activity progresses.
• Maintain strong working relationships with clients, agency partners and colleagues.
• Communicate recommendations clearly in plans, presentations and meetings.
• Support consistent team processes and share knowledge with assistants.
• Learn and use internal planning tools effectively to maintain campaign quality and efficiency.

What you'll bring

Essential skills

• Experience or exposure to out-of-home media campaigns, gained in a relevant role or setting.
• Strong attention to detail, with the ability to work accurately across multiple campaigns and locations.
• Excellent organisation, prioritisation and time-management skills in a fast-paced environment.
• Confidence using Excel to organise and work with campaign information.
• Clear written and verbal communication skills, with confidence collaborating with colleagues and stakeholders.
• A proactive and adaptable approach, with the ability to learn proprietary tools and systems.

Desirable skills

• Experience managing local store activity or campaigns involving individually selected media locations.
• Experience supporting or guiding junior colleagues on established processes.
• Confidence preparing presentations and participating in client or agency meetings.

What we offer

This is a permanent role. The team is based from our London office on a hybrid working basis.

At dentsu, we've built a benefits package that supports every chapter of your life. From company-funded Private Medical Insurance, a 24/7 Virtual GP and a generous sick-pay policy, to wellbeing days, volunteering time, flexible bank-holiday swaps and great everyday perks like retail discounts, gym access and tech schemes — we make it easier to live well, not just work well.

Our employee-led resource groups have helped shape policies that genuinely matter enhanced maternity, paternity and carers leave, extended sick leave, menopause and baby-loss support, plus 10 fertility treatment days. Combined with life assurance, income protection, financial education tools and flexible savings options, you'll find a workplace that invests in you — your health, your family, your future.

About Dentsu

Dentsu is an integrated growth and transformation partner to the world's leading organisations. Founded in 1901 in Tokyo, Japan, and now operating in approximately 120 countries and regions, we bring together the power of a global network of leadership brands to deliver impactful, end-to-end growth solutions.

Through our client promise, Innovating to Impact, we drive growth through integrated services across Media, Customer Experience Management (CXM), and Creative. Our business transformation (BX) mindset, combined with a focus on experience transformation (EX), drives sustainable growth for brands, people, and society.

Our commitment to innovation, collaboration, and diversity enables us to continuously evolve, pushing boundaries while delivering measurable impact in a fast-changing world.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

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#LI-Hybrid

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