Senior Specialist - Strategy and Governance

The Senior Specialist – Marketing Strategy and Governance supports the development, implementation, and monitoring of marketing strategies to ensure alignment with the organization’s overall objectives. The role coordinates strategic planning activities, supports marketing governance frameworks, monitors performance, and ensures consistent processes and standards across all marketing functions.

Marketing Strategy and Planning

• Support the development and implementation of the overall marketing strategy, annual plans, and strategic initiatives.
• Conduct market research, competitor analysis, and industry benchmarking to identify trends, opportunities, and potential risks.
• Translate strategic priorities into clear initiatives, deliverables, timelines, and performance measures.
• Coordinate with marketing teams to ensure their plans and activities are aligned with the organization’s objectives and brand direction.
• Support the preparation of business cases, strategic presentations, and recommendations for senior management.

Marketing Governance

• Develop and maintain marketing governance frameworks, policies, procedures, and approval processes.
• Ensure marketing activities follow established organizational policies, brand standards, and delegated authorities.
• Support the implementation of consistent planning, reporting, and documentation standards across marketing functions.
• Monitor compliance with agreed governance requirements and follow up on identified gaps or corrective actions.
• Maintain a central record of marketing strategies, plans, approvals, governance documents, and key decisions.

Performance Management and Reporting

• Support the development of marketing KPIs and performance measurement frameworks.
• Track the progress and performance of marketing initiatives against approved objectives, budgets, and timelines.
• Consolidate updates from different marketing teams and prepare regular dashboards and management reports.
• Analyze performance data and provide insights and recommendations to improve marketing effectiveness.
• Identify delays, risks, dependencies, and areas requiring management attention.

Stakeholder Management

• Work closely with Brand, Digital Marketing, Communications, Events, Partnerships, and other relevant teams to coordinate strategic priorities.
• Liaise with Finance, Procurement, Legal, Risk, and other corporate functions to support governance and approval requirements.
• Facilitate planning workshops, governance meetings, and performance review sessions.
• Prepare meeting materials, document key decisions, and monitor the completion of agreed actions.
• Support clear communication of marketing priorities, policies, and governance requirements across the organization.

Continuous Improvement

• Identify opportunities to improve marketing planning, governance, reporting, and decision-making processes.
• Support the development of tools, templates, and guidelines that improve consistency and efficiency.
• Benchmark marketing governance practices against leading organizations and industry standards.
• Contribute to knowledge-sharing and capability-building activities across the marketing function.

• Bachelor’s degree in Marketing, Business Administration, Strategy, Management, or a related field.
• Professional certification in strategy, marketing, project management, or performance management is an advantage.
• Minimum of 4–6 years of relevant experience in marketing strategy, strategic planning, marketing governance, business planning, or performance management.
• Experience working within a large organization, destination, tourism, entertainment, real estate, or government-related environment is preferred.
• Experience preparing executive reports, performance dashboards, governance documents, and strategic presentations.
• Experience coordinating with multiple marketing functions and corporate stakeholders.