SG Campus Recruitment - User Acquisition Associate

neteasegames· Growth & User Acquisition
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📍 Singapore-Guoco Midtown

About this role

About Company:

As a leading internet technology company based in China, NetEase, Inc. (NASDAQ: NTES and HKEX:9999, “NetEase”) provides premium online services centered around content creation. With extensive offerings across its expanding gaming ecosystem, the Company develops and operates some of China’s most popular and longest-running mobile and PC games. Powered by industry-leading in-house R&D capabilities in China and globally, NetEase creates superior gaming experiences, inspires players, and passionately delivers value for its thriving community worldwide. By infusing play with culture and education with technology, NetEase transforms gaming into a meaningful vehicle to build a more entertaining and enlightened world.

NetEase’s ESG initiatives are among the best in the global media and entertainment industry, earning it a distinction as one of the S&P Global Industry Movers and an “A” rating from MSCI. For more information, please visit: http://ir.netease.com/

Position Overview:

Responsible for paid user acquisition in overseas markets and serves as the growth engine after product launch. Execute multi-channel ad buying, creative testing and ROAS optimization under the guidance of senior UA specialists.

Responsibilities:

  • Execute paid user acquisition campaigns on Meta / Google / TikTok / app store channels; manage daily budgets and bidding
  • Participate in A/B testing of ad creatives and iterate high-converting creatives with the creative team
  • Monitor core metrics (CPI, ROAS, retention) and produce daily / weekly acquisition reports
  • Support ASO (App Store Optimization) and influencer / KOC collaboration campaigns
  • Support target-market UA strategy reviews and budget allocation recommendation

Requirements:

  • Bachelor's degree or above in Marketing, Business, Data, Media, Communications, Computer Science or related fields
  • Data-sensitive; proficient in Excel / Google Sheets; understands basic growth metrics (CPI / LTV / ROAS)
  • Clear logical thinking and a results-driven mindset; able to work in a fast-paced acquisition environment
  • Fluent English (working language)

Preferred Qualifications:

  • Familiarity with Meta Ads / Google Ads backend, or internship experience in ad buying
  • Multilingual ability (target-market languages / Chinese), beneficial for multi-market campaigns
  • Casual game player experience; understanding of performance creative logic

Fair Employment Practices

At NetEase, we are committed to fair employment practices. We welcome applications from all individuals, irrespective of age, gender, race, religion, marital status and family responsibilities, or disability.

 

 

Frequently Asked Questions

Is the salary disclosed for the SG Campus Recruitment - User Acquisition Associate position at neteasegames?
The salary for this SG Campus Recruitment - User Acquisition Associate role at neteasegames is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the SG Campus Recruitment - User Acquisition Associate position at neteasegames located?
This SG Campus Recruitment - User Acquisition Associate role at neteasegames is based in Singapore-Guoco Midtown. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the SG Campus Recruitment - User Acquisition Associate at neteasegames belong to?
This SG Campus Recruitment - User Acquisition Associate position is part of the Growth & User Acquisition department at neteasegames. See the full job description for more information about the team structure and responsibilities.
How do I apply for the SG Campus Recruitment - User Acquisition Associate position at neteasegames?
Click the "Apply Now" button on this page. You will be redirected to neteasegames's official application portal hosted on greenhouse where you can submit your application directly.
When was the SG Campus Recruitment - User Acquisition Associate job at neteasegames posted?
This SG Campus Recruitment - User Acquisition Associate position at neteasegames was posted on Aug 28, 2026. Apply as soon as possible — early applications are often reviewed first.
SG Campus Recruitment - User Acquisition Associate
neteasegames
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