Software Engineering Director
cricut· Software Engineering
About this role
Company Description
We are seeking an accomplished engineering leader with deep expertise in system architecture, software and firmware development to lead our cross-functional team through the full cycle of consumer product innovation. This role requires someone who can seamlessly bridge technical and leadership domains—driving technical strategy, hands-on development, and cross-team collaboration with both internal teams and partner organizations.
Job Description
Overview
- Lead the architecture, design, and full-cycle development of consumer products, overseeing software and firmware teams from concept through production.
- Facilitate and lead technical meetings covering software, firmware, and system architecture with internal engineering teams and external partners.
- Evaluate, prototype, and integrate third-party SDKs into our system architecture (software and firmware stacks); deliver proof-of-concept implementations.
- Work closely onsite with partner engineering teams, acting as the primary technical liaison.
- Lead and mentor a cross-functional team including software and firmware engineers; play a key role in recruiting and building the team from the ground up.
- Collaborate with project managers, product managers, and cross-discipline stakeholders to deliver high-quality products on schedule.
- Develop and review technical documentation, architectural designs, and implementation strategies.
- Drive best practices in cross-platform application development and embedded systems integration.
Qualifications
Required Leadership Skills
- Extensive experience building, developing, and leading high-performing engineering teams, including hiring and organizational scaling from scratch.
- Exceptional communication, facilitation, and technical meeting leadership skills in both Mandarin and English (fluency required).
- Demonstrated ability to collaborate effectively with cross-functional internal stakeholders and with external technical partners (including on-site partnerships).
- Strong project management skills with the ability to drive consensus, resolve conflict, and deliver results in a fast-paced environment.
- Proven track record of making architectural decisions and guiding teams through technical trade-offs.
Required Technical Skills
- Deep expertise in system architecture spanning firmware, embedded systems, and application software.
- Hands-on experience in full-cycle consumer product development.
- Advanced skillset in native and cross-platform applications for iOS, Android, macOS, and Windows.
- Extensive experience working with Bluetooth Classic, Bluetooth Low Energy (BLE), USB, Wi-Fi, multicast, and mDNS networking protocols.
- Practical experience with HTTP API integration.
- Proficiency in multiple programming languages, including C, C++, Swift, and TypeScript.
- Demonstrated expertise with bare-metal (barebones) and RTOS firmware development.
- Ability to rapidly evaluate and integrate external SDKs and technology solutions.
Additional Qualifications
- Proactive, entrepreneurial mindset with a passion for hands-on technical leadership.
- Strong analytical, critical-thinking, and troubleshooting skills.
- Willingness to travel and work onsite with partner engineering teams as needed.
Language Requirements
- Fluency in both Mandarin and English is required for this role.
Additional Information
All your information will be kept confidential according to EEO guidelines.
Frequently Asked Questions
Is the salary disclosed for the Software Engineering Director position at cricut?
The salary for this Software Engineering Director role at cricut is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Software Engineering Director position at cricut located?
This Software Engineering Director role at cricut is based in cn, Guangdong, Shenzhen, Shenzhen, Guangdong, China. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Software Engineering Director role at cricut full-time or part-time?
This is listed as a Full time position. It is posted as a Software Engineering Director role in the Software Engineering department at cricut.
Which team or department does the Software Engineering Director at cricut belong to?
This Software Engineering Director position is part of the Software Engineering department at cricut. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Software Engineering Director position at cricut?
Click the "Apply Now" button on this page. You will be redirected to cricut's official application portal hosted on smartrecruiters where you can submit your application directly.
When was the Software Engineering Director job at cricut posted?
This Software Engineering Director position at cricut was posted on Aug 10, 2026. Apply as soon as possible — early applications are often reviewed first.
Software Engineering Director
cricut
You'll be redirected to cricut's official application page on SmartRecruiters.