Specialist / Manager - Activation Marketer

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Job Description:

Industry & portfolio background

3M's display and electronics portfolio is a broad and innovative set of solutions designed to support the electronics and display manufacturing ecosystem. Our offerings include materials and technologies that help improve product performance, reliability, thermal management, bonding, protection, and manufacturing efficiency across a range of applications. Key areas include display manufacturing, consumer electronics, automotive electronics, and semiconductor processing. The portfolio leverages 3M's expertise in advanced materials science and application engineering to deliver value to customers in critical performance and process challenges.

Job Description Summary:

As a marketer for this portfolio, you will help shape market messaging, drive demand generation, and build relationships with key accounts and partners across these high-growth technology sectors.

The activation marketer is responsible to spearhead marketing strategies to drive  growth. This includes enhancing the awareness & and value proposition of the offerings amongst stakeholders (end customers , channel & influencers) , while simultaneously ensuring alignment with the company's mission and other functions.

Job Responsibilities:

Position is intended for individuals who have a background in product/ portfolio marketing in similar or other markets that are nascent and growing fast. Basic expectations include the ability to   anticipate market & internal needs, focus on the business goals and being exceptionally persistent. The individual should be able to create & run marketing initiatives like lead generation campaigns, website optimization, creating sales collaterals & tools, market sizing & research and conducting basic price/ profit analysis with periodic supervision & assistance. When necessary, should exhibit good judgement to request & receive assistance in handling situations that require greater experience or knowledge as applicable

Job responsibilities for this role are as follows:

·Work with the India sales team,  Global Key Account Managers, Area Segment Marketers, and Application Development Engineers to understand the latest spec in and new product applications being developed for key customer segments globally and within Asia. Effectively use the information obtained to identify and run awareness building and lead generation initiatives to enable opportunity creation for the business

·Build the market size view for relevant segments & products based on available data. Align marketing investments & support to  ensure that 3M EMSD India is covering the market & reaching the right stakeholders

·Work closely with external stakeholders – end customers, channel partners and contract manufacturers to create the right awareness for 3M’s products and brands in the market.

·Collaborate with internal stakeholders for reporting, budgets & other investment needs as required for the business from time to time

·Be the single point of contact for internal stakeholders in terms of campaign performance,  product pricing, channel discounts/ rebates program & external/internal communication for the division

Skills, Expertise, and Qualifications Required:

• 8-10 years experience in marketing with a proven track record in marketing roles preferably in a consumer electronics manufacturing OEM/OBM/CM organization
• Demonstrated experience in developing and executing successful marketing campaigns and trade shows
• Proficiency in analysing, representing & reporting data; experience in developing strategic directions for portfolio / product entry, Go-to -market will be a big advantage
• Excellent communication and collaboration skills and demonstrated ability to influence without authority is a must
• Ability to think creatively and innovatively, with a focus on achieving business results. Must have a ‘go-getter’ attitude
• Familiarity with the latest trends, technologies, and methodologies in marketing, digital

marketing, and media.The ability to think freely, work independently, excellent communication, demonstrate outstanding problem-solving skills and a high level of self-drive are essential to this role.

Other Criteria:

• Position will be based out of Bangalore with pan-India responsibility; ~15% travel is anticipated
• BA/BS/BE University degree - Engineering, Business Administration, Marketing, Communication, or Science-related Degrees may be an advantage; an MBA from a reputed institute will be an added advantage
• Previous work experience in marketing is a must with an exposure to having worked with OEM (Original Equipment Manufacturers), CM (Contract Manufacturer) or ODM (Original Design Manufacturer) in Electronics Industry highly preferred.

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