Supervisor, Marketing CRM

abercrombie· AFH Trading Shanghai Co., Ltd.
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📍 Shanghai, ChinaFull time
Full timeAFH Trading Shanghai Co., Ltd.

About this role

Job Description:

  • Lead the daily operations and strategy of member communication via a few digital platforms – Marketing Automation and WeCom – to drive member acquisition, conversion, and retention.
    • Deliver personalized weekly member communications aligned with key themes such as new product launches, seasonal promotions, and marketing campaigns, across touchpoints including WeCom, WeChat notifications, media SMS, SMS, and WeCom group chats.
    • Manage and continuously optimize always-on member lifecycle communications.
    • Collaborate with Store and eCommerce teams to maximize customer value and WeChat eCommerce sales through WeCom, and oversee WeCom group chat operations.
    • Position digital platforms as a strong pillar of the overall loyalty program strategy, automating and scaling best practices while personalizing the customer experience.
  • Work closely with internal, external, and global partners to develop and execute CRM member communication and digital platform operations and campaigns that support business growth.
  • Proactively identify opportunities and gather cross-industry best practices to continuously enhance CRM strategy.

Company Description

Abercrombie & Fitch Co. (A&F Co.) is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.

The company operates a family of brands, including Abercrombie brands and Hollister brands, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com and hollisterco.com.

Learn more about A&F Co. by visiting our corporate website here.

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER.

Frequently Asked Questions

Is the salary disclosed for the Supervisor, Marketing CRM position at abercrombie?
The salary for this Supervisor, Marketing CRM role at abercrombie is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Supervisor, Marketing CRM position at abercrombie located?
This Supervisor, Marketing CRM role at abercrombie is based in Shanghai, China. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Supervisor, Marketing CRM role at abercrombie full-time or part-time?
This is listed as a Full time position. It is posted as a Supervisor, Marketing CRM role in the AFH Trading Shanghai Co., Ltd. department at abercrombie.
Which team or department does the Supervisor, Marketing CRM at abercrombie belong to?
This Supervisor, Marketing CRM position is part of the AFH Trading Shanghai Co., Ltd. department at abercrombie. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Supervisor, Marketing CRM position at abercrombie?
Click the "Apply Now" button on this page. You will be redirected to abercrombie's official application portal hosted on workday where you can submit your application directly.
When was the Supervisor, Marketing CRM job at abercrombie posted?
This Supervisor, Marketing CRM position at abercrombie was posted on Jul 1, 2026. Apply as soon as possible — early applications are often reviewed first.
Supervisor, Marketing CRM
abercrombie
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You'll be redirected to abercrombie's official application page on Workday.