Territory Sales Development Manager

Company Profile:

Babylove Sanitary Products and Packaging Limited, is a Baby Diaper Manufacturing Company based in Tesano - Accra. We create, market, and distribute products known for its premium quality and innovative features to support parents in raising happy and healthy babies.

At BabyLove, we aim to empower parents to create a world of hygiene and well-being for their babies. We believe every diaper change is an opportunity to shower your baby with love. With our range of diapers, you can be confident that your baby is comfortable, protected, and free to explore the world around them

Our Corporate Strategy and operational focus is to grow our business through superior customer value, innovative technology, and delivering the highest level of customer satisfaction while reducing our environmental impact.

Our extraordinary people, with their courage and determination, have made our journey a successful one. We value diversity, we celebrate our people's passions, commitments and skills. In our supportive culture, you will be empowered to be you. Just bring your ambition, curiosity and ideas, and we will celebrate your work and help you reach your fullest potential.

Join us, and together, we will innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

Role:

As our Territory Sales Development Manager, you will be responsible for driving aggressive sales growth, expanding market share and managing all sales channels within your designated territory. You will drive the strategy for customer acquisition, distribution and product availability while managing a high-performing team to deliver on revenue targets.

Responsibilities:

Revenue Growth

• Lead the development and implementation of strategic sales plans to achieve monthly, quarterly, and annual Volume, Revenue, and Distribution targets for the territory.
• Direct the recruitment, management, and performance of Key Distributors, wholesalers, and retailers to build a robust and resilient distribution network.
• Oversee the preparation and presentation of Sales Forecasts and Sales Performance reports (monthly, quarterly, and annually) to the Head of Sales, identifying risks and opportunities.
• Ensure strict adherence to pricing strategies and credit policies; manage the reconciliation of customer accounts and ensure timely payment collections.
• Conduct regular performance reviews with distribution partners to ensure continuous alignment with business goals and address performance gaps proactively.

Market Intelligence & Brand Operations

• Lead the analysis of market dynamics, trends, consumer behavior, and competitor activities to identify and capitalize on growth opportunities within the territory.
• Own the responsibility for ensuring full availability and premium visibility of Babylove products across all retail touchpoints in the assigned territory. Promote sales of Babylove brands to Distributors, Wholesalers and Retailers.
• Establish and nurture robust relationships with trade partners to ensure the seamless implementation of trading agreements and programs.
• Identify and recommend high-ROI strategic activations; collaborate with trade marketing teams and partners to execute visibility campaigns and increase market share.
• Proactively monitor competitor activities and lead the team in suggesting and implementing appropriate counter-measures.

Team Leadership & Capability Building

• Directly manage, mentor, and develop the territory sales team (both direct and indirect lines), ensuring a motivated and high-performing workforce.
• Constantly provide on-the-job coaching to the sales team to enhance their negotiation, selling, and analytical skills. Support the development of capability regarding channel strategy and execution criteria.
• Support the Sales Representatives regarding delivery, implementation, and measurement of performance against business plans through regular trade visits and customer interactions.

INTERNAL RELATIONS:

• Maintains contact with all key internal team members to ensure seamless business operations.

EXTERNAL RELATIONS:

• Maintains contacts with the company’s corporate organizations and statutory bodies as required to protect the company's commercial interests.

RESPONSIBILITY FOR ASSETS:

• Accountable for the protection, conservation and efficient utilization of company assets including Vehicles, Mobile Phones, Laptops and Cash assigned to the territory.

COMPETENCIES:

EDUCATIONAL QUALIFICATION AND EXPERIENCE

• Degree in Business Management, Marketing or relevant professional qualification.
• Professional certificate from a professional body such as CIM is an added advantage.
• Minimum of 5-7 years of experience in a related commercial position, with at least 3 years of on-field work experience in the FMCG industry. Must have proven experience in a management or supervisory role.
• Excellent customer service and relationship management skills.
• Must be willing to work in outstation areas and on weekends as required by the business.

TECHNICAL COMPETENCIES

• Strong marketing and sales planning skills.
• Advanced analytical skills with the ability to interpret data and generate actionable insights for the territory.
• Superior negotiation, presentation and communication skills.
• Knowledge of modern marketing concepts and social media platforms.
• Proficiency in MS Office Suite (Excel, PowerPoint).
• Must possess a Valid Driver’s License (Class B or above) with proven driving ability.

PERSONALITY COMPETENCIES

• Proven ability to lead, motivate and develop a team.
• Ability to articulate viewpoints clearly and defend strategic decisions.
• Ability to cope with high work pressure, time constraints and people-related challenges.
• Meticulous and concerned with analysis without losing sight of the bigger picture.
• Ability to relate effectively with people at all levels of the organization and with external partners.

MANAGERIAL COMPETENCIES

• Strategic planning and execution
• Performance monitoring and controlling
• Team leadership, motivation and development
• Stakeholder management and negotiation
• Financial and asset accountability