The Director, Global Brand.com Ecommerce & Revenue

About the Company

RG Barry is committed to driving innovation and growth in the ecommerce space, focusing on delivering exceptional customer experiences across its portfolio of brands.

About the Role

The Director, Global Brand.com Ecommerce & Revenue is responsible for driving revenue growth across the RGB portfolio of brand.com sites through ownership of the end-to-end customer journey. This role holds direct accountability for brand.com revenue performance and contribution margin, ensuring customer journey, merchandising, marketing partnership, and operational decisions collectively deliver profitable growth.

Responsibilities

• Own brand.com revenue, contribution margin, and sales growth targets across the RGB portfolio, including Dearfoams, Baggallini and future brands.com sites via acquisitions.
• Translate customer journey, merchandising, and marketing strategies into measurable commercial outcomes, balancing growth, profitability, and brand integrity.
• Evaluate and prioritize growth opportunities across new brands, new geographies, and new customer segments, building scalable playbooks for expansion.
• Develop and own brand.com revenue plans and forecasts, and partner with Finance and eCommerce leadership to recommend and support investment proposals tied to brand.com performance.
• Act as the commercial authority and decision-maker for brand.com commercial performance and prioritization, ensuring experience, merchandising, and marketing decisions are informed by customer behavior, conversion data, and revenue impact.
• Drive sustained year-over-year growth while building scalable capabilities that support long-term portfolio expansion.
• Own the end-to-end customer journey across all RGB brand.com sites with accountability for conversion rate, revenue per visit, and checkout completion.
• Identify and eliminate friction across navigation, search, PLPs, PDPs, cart, and checkout.
• Establish and lead a conversion optimization roadmap grounded in data, testing, and customer behavior insights.
• Monitor and act on performance trends across devices, traffic sources, and customer segments.
• Lead onsite merchandising strategy as a conversion and confidence-building tool.
• Own onsite product storytelling and presentation, ensuring products are contextualized for different customer segments, use cases, and shopping missions.
• Partner with Brand and Creative teams to translate seasonal strategies into commercially optimized onsite experiences.
• Continuously evolve onsite storytelling and merchandising to reflect relevant cultural, seasonal, customer trends and emerging consumer behaviors.
• Partner closely with eCommerce Marketing to ensure traffic acquisition efforts convert efficiently.
• Optimize landing pages, onsite paths, and campaign execution to maximize ROI on paid and owned traffic.
• Champion personalization strategies based on behavior, intent, and lifecycle stage.
• Maintain accountability for brand.com demand forecasting as a commercial input to support revenue growth, customer demand, and conversion-driven initiatives.
• Lead Brand.com strategy across a multi-brand portfolio, flexing approach by brand maturity, customer base and market dynamics.
• Lead, coach, and develop a high-performing ecommerce team.

Qualifications

• Bachelor’s degree in Business, Marketing, Digital Commerce, Analytics, or a related field, or equivalent practical experience.
• 10-14 years of progressive ecommerce experience, including senior-level responsibility for brand.com performance; Minimum of 3–5 years leading teams or cross-functional initiatives with accountability for outcomes.
• Progressive experience leading brand.com ecommerce businesses with direct accountability for revenue growth, conversion optimization, and customer journey performance.
• Strong analytical, quantitative, and problem-solving skills, paired with excellent planning, organization, and execution capabilities to drive continuous improvement and business results.
• Demonstrated ability to translate brand narratives into high-performing onsite product storytelling.
• Proven success optimizing end-to-end customer journeys to drive conversion and sales.
• Hands-on experience with ecommerce testing, experimentation, and personalization strategies.
• Experience partnering closely with Ecommerce Marketing to maximize return on traffic investment.
• Demonstrated ability to lead and develop teams and influence cross-functional partners.
• Consumer brand, apparel, footwear, or lifestyle experience preferred.
• Ability to be in office 2-3 days per week in Boston, MA. This is not a remote role.