Vice President Brand (m/f/d) – 1-Year Interim

Vice President Brand (m/f/d) – 1-Year Interim

About the Role As Vice President Brand (1-Year Interim), you will spearhead woom's global brand trajectory across Europe and the US, uniting Product Management & Commercerialization (PMC), Brand Management, and Creative under one cohesive strategy. Based at our global HQ and sitting on the Senior Leadership Team (SLT), you will shape our 2030 product and brand vision, establish robust global governance, and bridge physical product innovation with our brand narrative.

Key Responsibilities

• 2030 Strategic Vision: Define and execute a multi-year vision across PMC, Brand, and Creative to secure long-term global category leadership in youth mobility.
• Love Brand vs. Conversion Balance: Expertly steer the dual priorities of building an iconic, high-equity "love brand" while systematically driving conversion, e-commerce performance, and short-to-mid-term growth targets.
• Global Brand Governance: Build robust global governance frameworks together with your team to maintain brand consistency while empowering regional execution in Europe and the US.
• 2 YR & 5 YR product roadmap: Collaborate continuously with the VP of Innovation and the PMC team to define, iterate, and execute strategic 2-year and 5-year product roadmaps.
• Hardware & Storytelling Synergy: Align physical product & packaging design with brand identity, ensuring bikes and accessories actively express the woom brand experience.
• Senior Leadership Representation: Champion global brand and product strategy within the SLT, aligning creative direction directly with commercial business goals.
• Integrated Leadership: Lead, mentor, and scale an integrated cross-functional unit spanning product managers, brand strategists, and creative teams during this transition period.
  
  

Qualifications & Requirements

• Executive Interim Experience: Proven track record in senior leadership roles, driving rapid alignment across Product Management, Brand, and Creative functions in international consumer goods.
• Brand Equity & Growth Mastery: Proven expertise in striking the perfect balance between emotional, purpose-driven brand building ("love brand") and data-driven D2C conversion and performance metrics.
• US & European Footprint: Success navigating consumer culture, market expansion, and D2C scaling across both Europe and North America.
• Governance & Positioning: Superior background in multi-year brand roadmapping, international positioning, and establishing scalable global governance structures.
  
  

Who we are

Our sustainable and lightweight bikes have won awards and created a loyal customer base all over the world! We are an international, multicultural team with more than 20 nationalities. With over 200 employees it can be difficult to maintain the startup atmosphere, so we place a lot of emphasis on a friendly working atmosphere and extensive onboarding.

For this position, we offer you a gross monthly salary starting at EUR 6.500 on a full-time basis. Of course, we take into account your individual qualifications and experience and are willing to pay an appropriate overpayment. We will be happy to discuss details in person.

We focus on diversity and celebrate it. Equal opportunities for everyone and an anti-discriminatory personnel policy are particularly important to us.