Vice President, Product Management — Integrated Product Strategy & AI

Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness—together!

Our Values

Best Life

We believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact.

Growth Mindset

We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally.

One Team

From day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.

What You’ll Do

• Set the enterprise product vision and multi-year strategy for Integrated Product Strategy across ABC’s global portfolio, including Ignite, Glofox, Trainerize, and Evo.
• Lead ABC’s embedded AI and agentic product strategy, identifying where intelligent workflows, automation, personalization, recommendations, and AI agents can improve operator outcomes and member experiences.
• Build and lead a high-performing product and UX team across agentic AI, APIs/MCPs, and shared platform capabilities, with accountability for hiring, coaching, operating rhythm, and measurable outcomes.
• Drive cross-portfolio alignment by turning multiple product lines into a more coherent platform experience, making clear tradeoffs across customer value, technical feasibility, speed, risk, and long-term platform leverage.
• Partner with Engineering, Data, Architecture, Security, Design, and Product leaders to define shared capabilities, API-first services, orchestration layers, and data foundations that enable AI-powered product experiences.
• Shape build, buy, and partner recommendations for AI and platform capabilities, balancing time-to-value with ABC’s long-term strategic advantage.
• Partner with GTM, Customer Success, Commercial, and Marketing leaders to support packaging, positioning, pricing inputs, launch readiness, adoption, and monetization of new AI-enabled capabilities.
• Represent IPS and AI product strategy in executive, customer, portfolio, and board-level discussions through clear narratives, decision-ready recommendations, and measurable progress against business outcomes.
• Help evolve how ABC builds products in an AI-native environment, including how teams use AI in discovery, prototyping, experimentation, delivery, measurement, and customer learning.

What You’ll Need

• Significant product leadership experience in SaaS, platform, AI, payments, vertical software, or complex multi-product environments, including experience operating at executive or enterprise-wide product scope.
• Demonstrated success setting and delivering multi-year product strategies across multiple products, segments, platforms, or business units.
• Experience leading AI-enabled product strategy, such as embedded AI workflows, agentic systems, recommendation or personalization engines, intelligent automation, AI-powered decision support, or platform services that enable AI products.
• Strong technical fluency across APIs, platform architecture, data systems, AI tooling, and modern product development practices, with the ability to make credible tradeoff decisions with Engineering, Data, Architecture, and Security leaders.
• A track record of leading product convergence, platform transformation, shared capability development, or cross-product operating model change.
• Commercial judgment and business ownership: you can connect product strategy to revenue growth, retention, customer value, efficiency, monetization, and long-term enterprise value.
• Executive-level communication and influence skills, with the ability to align senior leaders, technical teams, customer-facing teams, and customers around a clear product direction.
• Experience hiring, developing, and leading product managers and/or design leaders, with a strong point of view on discovery, delivery, measurement, and product operating discipline.
• Ability to operate in ambiguity, make high-quality decisions with incomplete information, and build trust across a distributed, global organization.

And It’s Great to Have

• Experience in vertical SaaS, payments, billing, commerce, health/wellness technology, fitness technology, or other workflow-heavy industries.
• Experience building or scaling AI agents, orchestration layers, MCP/API ecosystems, platform marketplaces, or developer-facing platform capabilities.
• Experience leading product strategy for businesses with both SMB and enterprise customer segments.
• Experience shaping pricing, packaging, or commercialization models for AI, API, usage-based, or outcome-based products.
• Experience leading product organizations through AI-enabled ways of working, including responsible use of AI tools in discovery, research, prototyping, analysis, and delivery.

What Success Looks Like

• ABC has a clear, aligned, and measurable integrated product strategy that connects portfolio convergence, AI-enabled customer value, and shared platform capabilities.
• The IPS, agentic AI, API/orchestration, and shared capability roadmap is sequenced around the highest-impact customer and business outcomes.
• Product, Engineering, Data, Design, Security, GTM, and Customer teams are aligned on the major product bets, tradeoffs, dependencies, and success measures.
• A strong product and UX team is hired, developed, and operating with clear ownership, high trust, and strong execution discipline.
• ABC’s AI-enabled product strategy moves from isolated capabilities to scalable workflows, platform services, and customer-facing outcomes that strengthen ABC’s position as the intelligent operating system for the fitness industry.

Compensation for this role will be determined based on a variety of factors, including relevant experience, qualifications, skills, geographic location, and market considerations. The anticipated compensation range for this position is -

Canada range = $252,000 - 272,500 CAD- annually. In addition to base compensation, eligible employees may be offered other forms of compensation, such as bonuses, commissions, equity, or other incentive programs, where applicable. Compensation and benefits may vary by location and are subject to applicable legal, business, and market requirements.

WHAT’S IN IT FOR YOU:

• Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset
• Time Off – with our open PTO policy, we offer flexibility in how and when you take PTO!
• Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam
• Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws!
• Best Life Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement
• Medical/Dental/Vision coverage
• EAP – we get you help when you need it. Period.
• Premium Calm App – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16
• And more! – so many benefits we couldn’t even fit them all here!

At ABC Fitness, we don’t just build technology—we build communities and transform lives. Your work matters here, your growth is supported, and your voice is heard. We welcome diverse talent and encourage you to apply, even if you don’t meet every requirement.

ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION: 

ABC is an equal opportunity employer committed to diversity, equity, and inclusion. We strive to create a workplace where every employee, client, and partner feels valued, inspired, and empowered to reach their full potential. For us, inclusion isn’t just the right thing to do—it’s a business imperative. Learn more at abcfitness.com.

About ABC Fitness

ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients.

From personal trainers, boutique studios, and gyms, to international franchise health clubs, ABC Fitness will move your business forward through technology and industry insights. Innovation is at the center of everything we do, across ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo. Let's make your fitness vision a seamless reality, together. Learn more at abcfitness.com

#LI-REMOTE