Web & Marketing Technology Manager

Website Ownership

• Own the day-to-day management of Kaleris.com — publishing and updating content, designing and managing page structure, and maintaining site health.
• Serve as the primary administrator of the CMS platform (e.g., WordPress, Webflow, or Drupal), managing user permissions, plugins/modules, and platform updates.
• Implement front-end changes using HTML, CSS, and JavaScript; collaborate with developers for more complex builds or integrations.
• Monitor and optimize site performance — page speed, Core Web Vitals, uptime, and mobile responsiveness — and resolve issues proactively.
• Manage DNS, SSL certificates, domain records, hosting configurations, and third-party tag/script integrations.
• Own on-page GEO / SEO execution: metadata, URL structures, internal linking, schema markup, JSON implementation, and technical GEO / SEO best practices.
• Partner with demand generation and content teams to launch landing pages, campaign pages, and A/B tests on time and to spec.
• Ensure website accessibility compliance (WCAG 2.1 AA) and adherence to data privacy requirements (GDPR, CCPA).

Marketing Technology Stack

• Own and administer the full marketing technology stack — including MAP (HubSpot or Marketo), CRM (Salesforce), chat/conversational tools, intent data platforms, SEO tools, and analytics infrastructure.
• Evaluate, procure, onboard, and sunset martech tools in partnership with Marketing leadership and IT; maintain a current martech map and renewal calendar.
• Manage all website-to-CRM and MAP integrations — forms, progressive profiling, lead routing, and data sync — ensuring clean, complete lead data flows into Salesforce.
• Own tag management (Google Tag Manager or similar) and ensure accurate, complete tracking across all marketing touchpoints.
• Build and maintain analytics dashboards (GA4, Looker Studio, or similar) that give Marketing and Sales visibility into web performance, lead volume, and funnel conversion.
• Partner with demand generation on campaign setup, UTM governance, attribution modeling, and ROI reporting.
• Govern martech data quality — deduplication, field mapping, list hygiene, and compliance with privacy regulations.
• Evaluate and integrate AI-powered tools for personalization, predictive scoring, content optimization, chat, and site search.
• Manage vendor relationships, contracts, and support escalations for all marketing technology platforms.

• Bachelor's degree in Web Development, Computer Science, Digital Marketing, or a related field, or equivalent professional experience.
• 4–6 years of experience owning a corporate or B2B website and marketing technology stack end-to-end.
• Exceptional copy writing skills with experience creating, editing, and managing web copy that is audience-focused and aligned with SEO, GEO and organizational messaging.
• Proficiency in HTML, CSS, and JavaScript for front-end troubleshooting and implementation.
• Hands-on experience with at least one enterprise CMS platform (WordPress, Webflow, Drupal, or similar).
• Proven experience administering a marketing automation platform (HubSpot or Marketo) and CRM (Salesforce) — including integrations, workflows, and lead lifecycle management.
• Experience with Google Tag Manager, GA4, and Google Search Console; comfortable building reports and attribution dashboards.
• Working knowledge of SEO best practices, including on-page optimization, technical SEO, and site architecture.
• Working knowledge of GEO/AEO best practices, including content structuring, schema markup and JSON implementation.
• Ability to manage hosting infrastructure, DNS, SSL, and third-party integrations independently.
• Strong project management and vendor management skills with the ability to juggle multiple priorities and stakeholders.
• Excellent written and oral communication skills — able to translate technical concepts for non-technical marketing and sales partners.

• HubSpot or Marketo certification(s); Salesforce experience, including campaign influence and lead-to-opportunity reporting.
• Familiarity with A/B testing and conversion rate optimization tools (Optimizely, VWO, or similar).
• Experience with intent data platforms (6sense, Bombora, or similar) and/or account-based marketing tools.
• Basic graphic design skills — ability to conceptualize, produce and optimize web-ready visual assets.
• Experience with version control and deployment workflows (Git/GitHub, CI/CD pipelines).
• Experience working in a B2B SaaS or technology company environment.
• Familiarity with AI tools for SEO, personalization, content generation, or predictive analytics (e.g., Surfer SEO, Mutiny, Jasper, or similar).

✦  Ownership and AI Mindset

This is not a support role — it is an ownership role. We are looking for someone who treats the website and the martech stack as their product: setting the roadmap, making the trade-offs, driving outcomes, and holding the line on quality and data integrity. If you thrive when you have full accountability over a system that directly impacts revenue, this role is for you.

At Kaleris, we view AI as a useful co-pilot, not a replacement for craft. We expect our Web & Marketing Technology Manager to actively experiment with and incorporate AI tools into their daily workflow.