AM - Performance Marketing

eloelo· Growth & Marketing
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📍 Bengaluru, KA, IndiaFULL TIME

About this role

Assistant Manager – Performance Marketing

EloElo Group | Bangalore | Full-time

About EloElo Group

EloElo Group is building the next phase of entertainment for India. From serialised micro-dramas with Story TV to bite-sized learning with Master Ap, we're creating a portfolio of consumer apps that meet audiences wherever their attention lives. Backed by leading investors and scaling fast across markets, EloElo Group is at the forefront of how entertainment is created, distributed, and consumed in a mobile-first world.

Role Summary

We're hiring an Assistant Manager – Performance Marketing to own paid user-acquisition performance across our app portfolio. You'll manage day-to-day campaign execution across Meta and Google UAC, drive CAC/ROAS efficiency, and work closely with creative and data teams to scale what's working and kill what isn't —helping fuel the next phase of EloElo Group's growth.

What You'll Do

  • Plan, execute, and optimise UA campaigns across Meta Ads, Google UAC, and Apple Search Ads for assigned apps and language markets
  • Own and report on core metrics: CAC, TCAC, MCAC, F2P%, T2M%, and ROAS
  • Conduct root-cause analysis on CAC/performance fluctuations and translate findings into optimisation actions
  • Manage budget allocation and pacing across Meta ad accounts and Google UAC campaigns
  • Partner with the creative team to brief, test, and iterate on ad creative (video, static, playables) based on performance data
  • Use AppsFlyer (or equivalent MMP) for attribution tracking, event validation, and troubleshooting attribution gaps
  • Leverage in-house automation and dashboards (Google Sheets/Apps Script, internal reporting tools) for campaign monitoring and reporting; flag gaps or improvement opportunities
  • Run structured creative and audience experiments (A/B tests) and document learnings
  • Collaborate cross-functionally with analytics, product, and creative stakeholders to align UA strategy with business goals
  • Stay current on platform policy changes (Meta, Google) and adjust campaign strategy accordingly

What We're Looking For

  • 2–4 years of hands-on performance marketing experience, with genuine execution experience (not just oversight) across Meta Ads Manager, Google UAC, and Apple Search Ads
  • Solid working knowledge of UA metrics - CAC, ROAS, LTV, retention/funnel metrics  and the ability to act on them, not just report them
  • Strong creative understanding; able to evaluate ad creative performance, spot patterns in what's working, and brief/collaborate with creative teams effectively
  • Working knowledge of MMP platforms (AppsFlyer, Adjust, or similar) for attribution and event tracking
  • Comfortable with data: Excel/Google Sheets proficiency required; SQL or scripting (Apps Script/Python) is a strong plus
  • Experience in B2C/consumer app marketing, especially in regional Indian language markets, is a strong plus
  • Analytical mindset - comfortable digging into data to find root causes, not just reporting dashboards
  • Strong communication skills to brief creative teams and present performance narratives to stakeholders

Nice to Have

  • Experience with creative testing frameworks or fatigue-detection systems
  • Exposure to marketing automation/AI tooling for reporting or creative analysis
  • Familiarity with Indian regional language content platforms (streaming, short-video, social apps)

What Success Looks Like (First 6 Months)

  • Full ownership of assigned app(s)' UA campaign performance with measurable CAC/ROAS improvement
  • Established rhythm of weekly performance reporting and RCA on anomalies
  • Strong working relationship with creative team producing tested, iterative creative output

Frequently Asked Questions

Is the salary disclosed for the AM - Performance Marketing position at eloelo?
The salary for this AM - Performance Marketing role at eloelo is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the AM - Performance Marketing position at eloelo located?
This AM - Performance Marketing role at eloelo is based in Bengaluru, KA, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the AM - Performance Marketing role at eloelo full-time or part-time?
This is listed as a FULL TIME position. It is posted as a AM - Performance Marketing role in the Growth & Marketing department at eloelo.
Which team or department does the AM - Performance Marketing at eloelo belong to?
This AM - Performance Marketing position is part of the Growth & Marketing department at eloelo. See the full job description for more information about the team structure and responsibilities.
How do I apply for the AM - Performance Marketing position at eloelo?
Click the "Apply Now" button on this page. You will be redirected to eloelo's official application portal hosted on keka where you can submit your application directly.
When was the AM - Performance Marketing job at eloelo posted?
This AM - Performance Marketing position at eloelo was posted on Aug 17, 2026. Apply as soon as possible — early applications are often reviewed first.
AM - Performance Marketing
eloelo
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