Performance Marketing Lead
Weekday AI
Assistant Manager Performance Marketing-International Business
reneecosmetics· Marketing
About this role
Position Title - Assistant Manager, Performance Marketing — International Business
Location - Ahmedabad
Reporting To - BusinessManager, International Business
About the Company: RENEE Cosmetics is one of India‘s fastest—growing beauty brands, known for innovative products, strong digital presence, and consumer—first approach. We are looking fora highly analytical and growth-oriented Performance Marketing professional to drive international business growth across D2C channels and global marketplaces.
Role Purpose: The role will be responsible for scaling international online business through performance marketing, marketplace advertising, customer acquisition, and digital growth strategies across global markets.
Key Responsibilities:
Performance Marketing:
- Plan, execute, and optimize paid campaigns across beta Ads(Facebook 6 Instagram), Google Ads, YouTube Ads, Tik Tok Ads, Snapchat Ads and Programmatic platforms
- Drive customer acquisition, sales, and ROAS through data-driven campaigns.
- Manage retargeting, remarketing, and funnel optimization strategies.
Marketplace Performance Marketing:
- Handle marketplace advertising and growth initiatives across Amazon International, Noon, Tik Tok Shop, Nykaa Global, Walmart Marketplace, eBay, Carrefour and other regional marketplaces.
- Optimize sponsored ads, keyword bidding, product ranking, and visibility.
- Drive marketplace metrics such as ROAS, TACOS, Conversion Rate, Organic ranking, Share of search
- Coordinate with marketplace account managers for campaign planning and visibility opportunities.
- Analyse product performance and recommend assortment, pricing, and promotional strategies.
International Market Growth:
- Manage digital marketing campaigns for markets including, GCC, USA, UK & Southeast Asia
- Understand regional customer behavior, beauty trends, and platform preferences.
- Execute localized campaigns based on market insights.
Analytics & Reporting:
- Track and analyse campaign performance using GA4, Meta Business Manager, Amazon Ads Console, Google Analytics, Marketplace dashboards, Looker Studio
- Prepare weekly/monthly business reports with actionable insights.
- Monitor KPIs including ROAS, CAC, CTR, CPU, Conversion % 6 Marketplace sales growth
Website & Conversion Optimization:
- Collaborate withD2C and creative teams for Landing page optimization, A/B testing, Funnel improvements and Product page enhancement
- Improve overall customer journey and conversion rates.
Budget & Stakeholder Management
- Manage digital marketing and marketplace ad budgets effectively.
- Coordinate with agencies, influencers, content teams, and marketplace partners.
- Support international product launches and promotional campaigns.
Desired Candidate Profile
Education: Graduate or Master‘s in Marketing, Digital Marketing, or related field preferred. Experience:
- 3—5 years of experience in Performance Marketing.
- Strong experience in marketplace advertising and international business.
- Experience in beauty, cosmetics, FMCG, fashion, or D2C brands preferred.
Technical Skills:
- Hands—on expertise in: beta Ads, Google Ads, Amazon Ads, Marketplace advertising
tools, GA4, Shopify analytics & Google Tag Manager
- Understanding of SEO, CRM, retention marketing, and email automation is an added
advantage.
Behavioural Skills:
- Strong analytical mindset
- Result—oriented and growth—focused
- Strong communication and stakeholder management
- Ability to work in a fast—paced environment
- High ownership and execution excellence
Frequently Asked Questions
What is the salary for the Assistant Manager Performance Marketing-International Business role at reneecosmetics?
The listed salary for this Assistant Manager Performance Marketing-International Business position at reneecosmetics is INR 500K–1000K. This is an FULL TIME role.
Where is the Assistant Manager Performance Marketing-International Business position at reneecosmetics located?
This Assistant Manager Performance Marketing-International Business role at reneecosmetics is based in Ahmedabad, GJ, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Assistant Manager Performance Marketing-International Business role at reneecosmetics full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Assistant Manager Performance Marketing-International Business role in the Marketing department at reneecosmetics.
Which team or department does the Assistant Manager Performance Marketing-International Business at reneecosmetics belong to?
This Assistant Manager Performance Marketing-International Business position is part of the Marketing department at reneecosmetics. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Assistant Manager Performance Marketing-International Business position at reneecosmetics?
Click the "Apply Now" button on this page. You will be redirected to reneecosmetics's official application portal hosted on keka where you can submit your application directly.
When was the Assistant Manager Performance Marketing-International Business job at reneecosmetics posted?
This Assistant Manager Performance Marketing-International Business position at reneecosmetics was posted on May 28, 2026. Apply as soon as possible — early applications are often reviewed first.
Assistant Manager Performance Marketing-International Business
reneecosmetics · 💰 INR 500K–1000K
You'll be redirected to reneecosmetics's official application page on keka.