Assistant Marketing Manager

ABOUT THE ROLE

We’re looking for a versatile, data-curious marketer to lead LOJEL’s regional marketing activities in Singapore. The Assistant Marketing Manager will plan and execute our local marketing strategy, build a strong and consistent brand across regional channels and networks, and partner closely with HQ (Hong Kong) and cross-regional teams.

The role is based in Singapore and reports to the regional General Manager with a dotted line to HQ Marketing.

KEY RESPONSIBILITIES

• Plan and execute 360° marketing campaigns in Singapore from ideation to launch, across digital, social, retail, and partnership channels.
• Lead regionally successful product launches by coordinating cross-functional teams (Product, Sales, Ecommerce, Retail) to maximize impact and sell-through.
• Brief and manage internal and external partners (designers, agencies, media, influencers etc.) to deliver on-brand campaign assets and activations.
• Build and maintain strategic relationships with key industry players, agencies, vendors, and commercial partners.
• Measure and report on campaign performance against KPIs (e.g., ROI, ROAS, engagement, traffic, conversion, sell-through), derive insights and optimize.
• Prepare and monitor the Singapore marketing budget: allocate funds wisely and ensure ROI discipline.
• Support and apply LOJEL’s sustainability and ESG initiatives in local marketing activities.

PROFILE & SUCCESS CRITERIA

• 3-4 years of experience in consumer marketing, with a track record of leading campaigns and product launches.
• Strong collaborator who can influence stakeholders and take full ownership of results.
• Comfortable working with numbers: able to interpret metrics, build reports, and make data-informed decisions.
• A sense of aesthetics and a love for great copy and on-brand communication.
• Up-to-date with consumer behavior trends and best practices in digital, social, and retail marketing.
• Organized, critical thinker who can see the big picture and solve complex problems methodically.
• Global mindset: experienced working with multicultural teams and diverse consumer segments.
• Thrives in a fast-paced environment and adapts quickly to changing priorities.
• High EQ: practices empathy, active listening, and inclusive communication.

SKILLS & EXPERIENCE

• Minimum 3–4 years of relevant campaign and marketing experience.
• Proven track record of planning and delivering successful marketing activities.
• Proficiency with Slack, Asana, and Google Workspace.
• Strong communicator who can inspire and align internal and external stakeholders.
• Awareness of ESG principles: experience applying sustainability-related initiatives.
• Prior work on sustainability projects or in sustainable/B Corp companies is a plus.

REQUIREMENTS

• Fluency in English (multilingual abilities are a plus).
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

WHAT YOU’LL GET

• 20 Annual Leave Days 
• Medical Insurance
• Dental Insurance 
• LOJEL friends & family discount year-round 
• & much more…

 **LOJEL is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our company is a signatory to the Racial Diversity and Inclusion charter for Employers of the Equal Opportunities Commission.**