Associate Marketing Manager- Performance Marketing
a1apps· Marketing
About this role
About the Role
We’re looking for an Associate Marketing Manager- Performance Marketing to take hands-on ownership of paid user acquisition across A1Apps’ portfolio of mobile apps.
This is an execution-focused role for someone who enjoys working directly inside ad platforms, optimizing campaigns, analyzing performance, and making data-driven growth decisions.
The role has a strong focus on Google Ads / Google App Campaigns and Apple Search Ads.
What You’ll Do
- Set up, manage, and optimize campaigns across Google Ads / Google App Campaigns and Apple Search Ads.
- Own campaign structure, targeting, bidding, budgets, keywords, audiences, and creative testing.
- Monitor and improve key metrics including CPI, CAC, ROAS, conversion rate, payback, and retention quality.
- Analyze campaign and attribution data to identify opportunities to scale, optimize, pause, or reallocate budgets.
- Run structured experiments across campaigns, bids, audiences, creatives, and conversion funnels.
- Build clear performance reports and trackers to support faster decision-making.
- Work with Product, Creative, Design, Analytics, and ASO teams to improve acquisition efficiency and user quality.
What We’re Looking For
- 3–6 years of hands-on performance marketing experience, ideally in mobile apps.
- Strong experience with Google Ads / Google App Campaigns and Apple Search Ads.
- Proven ownership of campaign execution, optimization, reporting, and budgets.
- Strong understanding of mobile acquisition metrics, attribution, experimentation, and funnel performance.
- Analytical mindset with the ability to turn data into clear campaign actions.
- Strong execution discipline and attention to detail.
- Experience with app growth, consumer internet, subscription apps, or product-led businesses is a plus.
Frequently Asked Questions
Is the salary disclosed for the Associate Marketing Manager- Performance Marketing position at a1apps?
The salary for this Associate Marketing Manager- Performance Marketing role at a1apps is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Associate Marketing Manager- Performance Marketing position at a1apps located?
This Associate Marketing Manager- Performance Marketing role at a1apps is based in Gurugram, HR, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Associate Marketing Manager- Performance Marketing role at a1apps full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Associate Marketing Manager- Performance Marketing role in the Marketing department at a1apps.
Which team or department does the Associate Marketing Manager- Performance Marketing at a1apps belong to?
This Associate Marketing Manager- Performance Marketing position is part of the Marketing department at a1apps. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Associate Marketing Manager- Performance Marketing position at a1apps?
Click the "Apply Now" button on this page. You will be redirected to a1apps's official application portal hosted on keka where you can submit your application directly.
When was the Associate Marketing Manager- Performance Marketing job at a1apps posted?
This Associate Marketing Manager- Performance Marketing position at a1apps was posted on Aug 26, 2026. Apply as soon as possible — early applications are often reviewed first.
Associate Marketing Manager- Performance Marketing
a1apps
You'll be redirected to a1apps's official application page on keka.