Athlete Marketing Manager

Company Description

Red Bull Gives Wiiings to People and Ideas. At Red Bull, we believe in empowering people to push boundaries, challenge conventions, and achieve extraordinary things. From world-class sporting achievements to groundbreaking content and culture-changing projects, we create opportunities for ambitious people to make a real impact.

The Athlete Marketing Manager plays a critical role in developing and managing Red Bull Japan's athlete marketing strategy and portfolio. Reporting to the Head of Athlete Marketing, you will identify, support and develop nationally relevant athletes while maximizing the impact of Red Bull's global athlete network within Japan.

This role sits at the intersection of sport, marketing, content, and brand building. You will be responsible for building long-term athlete partnerships, scouting future talent, leading athlete projects and activations, managing contracts and budgets, and ensuring that every athlete partnership supports long-term athlete development, authentic storytelling, and strong brand alignment.

The ideal candidate combines a strong understanding of the sports ecosystem with excellent relationship management skills, commercial awareness, creativity, and a passion for creating innovative athlete-driven marketing initiatives.

Job Description

Build and Lead a High-Impact Athlete Portfolio

Develop and execute Red Bull Japan's athlete marketing strategy across priority sports categories, such as skateboarding, snowboarding, surfing and biking. Identify and secure nationally relevant athletes who authentically represent the brand and can create meaningful connections with consumers. Oversee athlete recruitment, annual objective setting, contract negotiations, renewals, performance reviews, and long-term partnership planning.

Develop Athletes and Unlock Their Potential

Create individualized development plans that support athletes across performance, communications, personal branding, content creation, commercial obligations, and career development. Build trusted relationships with athletes, managers, and agents while ensuring Red Bull's brand standards and partnership objectives are achieved.

Expand and Leverage the Sports Ecosystem

Establish and grow a nationwide network of athletes, coaches, trainers, sports scientists, universities, federations, clubs, agencies, opinion leaders, and industry partners. Continuously identify emerging talent, gather market insights, and strengthen Red Bull's credibility and influence within Japan's sports landscape.

Deliver Innovative Athlete Projects and Activations

Lead athlete-focused marketing initiatives from concept development through execution and evaluation. Create impactful projects that generate content, engage consumers, strengthen brand affinity, and deliver measurable results. Collaborate with local and global teams to bring world-class athlete activations and storytelling opportunities to life.

Drive Cross-Functional Collaboration

Work closely with Marketing, Brand, Media Network, Communications, Sales, Legal, Finance, Procurement, and global Sports Marketing teams. Coordinate athlete integrations across campaigns, product launches, events, content productions, and media opportunities while ensuring operational excellence and budget discipline.

Champion Product Integration and Athlete Advocacy

Strengthen Red Bull's positioning as a functional beverage by educating athletes and ambassadors on product benefits and usage occasions. Encourage authentic product integration through workshops, seeding initiatives, and relationship management while monitoring brand representation across social and traditional media channels.

Qualifications

University Degree or considerable relevant experience, with qualification in Sports/Marketing preferable.

3-5+ years of experience in Sports Marketing, Athlete Management, Sponsorship, Brand Marketing, Sports Agencies, or a related field

Proven experience managing relationships with athletes, agents, managers, sports properties, federations, agencies, or industry partners

Experience leading marketing projects, activations, sponsorship programs, or athlete partnerships from concept through execution

Strong understanding of the Japanese sports landscape and athlete ecosystem

Knowledge of Red Bull core sports such as skateboarding, snowboarding, surfing, biking, or adjacent action-sports communities is highly desirable

Strong project management and budget management skills

Excellent stakeholder management and communication skills

Ability to build trust while balancing athlete needs, commercial objectives, and brand standards

Creative thinker with strong attention to detail and executional excellence

Self-motivated, entrepreneurial mindset with a proactive "can-do" attitude

Fluent Japanese and English language skills

Additional Information

• 給与：経験とスキルにより決定
• ボーナス：個人のパフォーマンスにより決定
• 勤務地：〒106-0032 東京都港区六本木7-7-7 Tri-Seven Roppongi 12F
• 雇用形態：正社員
• 勤務体系：9:00～18:00（休憩1時間）※出社時はコアタイム：10:00～15:00のフレックスタイム
• 働き方：月40％まで在宅勤務可
• 時間外労働有無：有
• 試用期間：６ヶ月
• 福利厚生は以下の通り
• 退職金制度として、確定拠出年金を毎月会社が月額基本給の6.5%を拠出
• 総合福祉団体定期保険
• 医療保障保険
• 団体長期障害所得補償
• 有給休暇初年度20日入社後すぐに付与（年度の途中での入社の場合は、入社月により変動）
• ベネフィット・ワン
• 社員割引（レッドブル、アルファタウリのアパレル）

・Retirement program （Defined Contribution Plan, 6.5% of monthly base salary)

・Group life insurance

・Group medical insurance

・Long-term disability insurance (income security)

・Benefit one

・Maximum of 20 days of annual leave right after entering the company (it differs depending on joining month)

・Staff discount for Red Bull and AlphaTauri apparel purchased on RB's online store.