B2B Marketing Manager

About the Role 

U Trust Insurance Agency LLC is a growing insurance agency operating across 32+ U.S. states, focused on commercial trucking insurance.  We are looking for a business-oriented marketing professional who understands that marketing does not exist in isolation - it directly impacts sales, service delivery, client retention, and overall profitability. 
 

This role is ideal for someone who: 

• Has worked in a service-provider company 

• Understands how sales teams operate 

• Thinks in terms of pipeline, conversion, revenue and data  

• Can connect marketing activities to measurable business outcomes 
   

You will work closely with leadership and the sales team to drive structured, sustainable growth in the U.S. market. 
 

Key Responsibilities 

Strategic & Commercial Thinking 

• Develop and execute marketing strategies aligned with revenue targets 

• Work closely with sales to improve lead quality, conversion, and pipeline flow 

• Analyze unit economics, customer acquisition cost (CAC), and ROI 

• Contribute to broader business discussions beyond marketing 

Business & Process Integration 

• Understand internal service delivery workflows 

• Ensure marketing promises align with operational capacity 

• Participate in cross-department planning discussions 

• Identify inefficiencies affecting revenue growth 

Sales Enablement 

• Design campaigns focused on qualified B2B lead generation 

• Support sales team with positioning, messaging, and materials 

• Identify gaps between marketing and sales processes 

Analytics & Performance Management 

• Track campaign performance and revenue attribution 

• Build structured reporting dashboards 

• Manage marketing budget with strong ROI discipline 

Market Positioning 

• Develop value propositions tailored to business clients 

• Oversee content strategy (case studies, thought leadership, sales assets) 

• Conduct market research and competitor analysis 

Ideal Candidate Profile 

We are looking for someone who: 

• Has 5+ years of experience in marketing within a service-based company 

• Has worked closely with or within a sales team 

• Understands B2B dynamics and U.S. market expectations 

• Thinks like a business owner, not just a marketer 

• Is comfortable discussing revenue targets, margins, and performance metrics 

• Has strong analytical and communication skills 

• Works effectively in a remote environment 

• Experience in insurance, financial services, consulting, outsourcing, or other service industries is a strong advantage. 

What we offer 
🌍  Fully remote role - work from anywhere 
🚀 Opportunity to shape marketing with real strategic impact 
🤝 Direct work with leadership and involvement in key decision-making 
💰 Competitive compensation 
📈 Strong potential for long-term collaboration and growth 
🇺🇸 Hands-on experience with the U.S. market 
⏰ Collaboration within PST working hours 

How to apply: 
Please apply directly to this job announcement. We carefully review every application and will get back to each candidate who applies.