Brand Activation Executive

Leading FMCG Company | 12-month contract | Develop exciting brand building activities | Barangaroo office

We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We hold one of the most prestigious and comprehensive brand portfolios in the industry with premium brands including: Absolut vodka, The Glenlivet Scotch whisky, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur and Mumm and Perrier-Jouët champagnes.

The opportunity

As our Brand Activation Executive, you will play a pivotal role in driving the growth of Pernod Ricard's strategic brands within the Pacific Travel Retail market by developing and executing impactful marketing activations and promotions. Reporting to the Head of Marketing, you will work closely with Brand Activation Manager to help set the strategic direction across our portfolio. You will be customer facing & work collaboratively with our global marketing teams, sales, brand consultants & agencies to bring to life both in-store and digital activations which drive engagement, education & conversion for our end consumers.

Tasks & Responsibilities

• Be accountable for the timely execution of a wide range of marketing including digital & in-store activations

• Lead the development of the annual marketing calendar and budget by working alongside both customers, sales teams and global marketing teams

• Partner with external agencies to identify, develop and execute tailor-made marketing activations and promotions for key brands

• Communicate both internally and externally on new products, brand strategies, key projects and upcoming activations in a clear and concise way; both verbally and in writing

• Manage specified project budgets, review profitability and reconciliation of spend

What you will bring to the role

• Tertiary qualifications in Marketing, Commerce or business management,

• Proven experience in trade marketing, brand management, or category management within FMCG or premium brands.

• Strong project management skills and commercial acumen.

• Excellent communication, presentation, and organisational skills.

• Digital marketing capabilities and understanding of key marketing tools.

Conviviality: the Pernod Ricard Way

Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendship, and fun. Conviviality is energy, spirit and charisma, and is a core philosophy around how we live and work at Pernod Ricard.   

Guided by our four core values; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business! 

We know that happiness at work starts with that feeling of belonging you get from an inclusive culture where being uniquely you is celebrated. Our values are lived, they drive our behaviours, and it’s what brings our culture to life. 

Our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. We offer a flexible work policy, with most of our positions offering a hybrid option with flexibility to work remotely 2 days a week.

Our mix of benefits

Product allowance | Hybrid and flexible working | Summer hours | Employee Assistance Program | Generous parental leave policy | Career development | Office drinks & events | Inclusive culture ERG |

Joining and contributing to an Inclusive workplace

As Créateurs de Convivialité, we are committed to better reflect the richness of our society, the marketplace, and communities in which we operate. We believe that it is the best way to build effective teams, understand our consumers by market and sustainably grow our business.

Pernod Ricard is part of Forbes World’s Best Employers and has been recognized by Equileap among the top 100 Employers for Gender Equality. As a skills-based organization, we ensure fair processes and equal opportunities for all candidates and team members by assessing your skills against role expectations. We recognize that some of you might need extra support with your application, require accommodations or special arrangements for your interview, if this is the case, please contact us, we would be delighted to support you and welcome your application.

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