Digital Marketing Manager
cygni· Marketing
About this role
Job Title: Digital Marketing Manager
Location: Hyderabad
Job Type: Full-time
“If everything seems under control, you are not going fast enough!”
At Cygni Energy, our people are our greatest asset and biggest differentiator. They are passionate about results, and also believe in having a lot of fun along the way.
Our Business: Incubated at the “Incubation Cell” of IIT Madras, Cygni has emerged as India’s leading storage technology company with established cutting-edge expertise in EV and Energy Storage. We solve challenges of traditional Li-Ion batteries for mass adoption of EVs across 2W and 3W automotive platforms and also have an array of stationary solutions for renewable energy storage applications. Today, Cygni is a thought leader in the Stationary Energy Storage and EV battery space.It works with some of the top OEMs, Telecom companies and solar EPC players in the country.
This Role: The reports to the Head of Business Development and is responsible for strengthening the company’s online presence and building a scalable lead-generation engine for our battery storage solutions. This is a high-impact role at the intersection of content, SEO, and demand generation in the fast-growing energy storage sector. You will own Cygni’s digital marketing strategy end-to-end — from crafting compelling collaterals to optimising our search visibility and nurturing a qualified B2B pipeline. If you thrive in a technically complex, mission-driven environment and know how to translate industrial expertise into compelling digital storytelling, this role is for you.
Location: Hyderabad (TS)
Online Presence & Brand Building
- Own and continuously improve the company website — content, structure, UX, and messaging — to reflect a credible, authoritative B2B brand
- Develop and manage content calendars across the website, LinkedIn, and other relevant B2B channels.
- Build and maintain a consistent brand voice aligned with our positioning in the energy storage market.
- Monitor brand perception and engagement metrics, reporting insights to leadership.
Lead Generation for Storage Solutions
- Design and execute demand generation campaigns targeting decision-makers in industries such as energy, utilities, infrastructure, and manufacturing.
- Manage and optimise paid digital channels (Google Ads, LinkedIn Ads) to drive qualified inbound enquiries.
- Build landing pages, lead magnets, and conversion-focused content to support pipeline growth.
- Work closely with the sales team to align marketing-qualified leads (MQLs) with sales objectives and follow-up workflows.
- Track, analyse, and report on lead generation KPIs including CPL, MQL-to-SQL conversion, and channel attribution.
SEO Optimisation
- Lead on-page and off-page SEO strategy, including keyword research, technical SEO audits, meta-data optimisation, and link-building.
- Collaborate with web developers and content teams to implement SEO best practices across all digital properties.
- Monitor organic performance using tools like Google Search Console, SEMrush, or Ahrefs and provide regular reports on rankings, traffic, and opportunities.
- Develop a content cluster strategy targeting high-intent, industry-specific search terms related to battery storage and energy solutions.
Marketing Collateral Development
- Oversee the creation and continuous improvement of marketing materials including brochures, case studies, white papers, product datasheets, presentations, and email templates.
- Partner with technical and product teams to translate complex battery and storage solutions into clear, customer-centric narratives.
- Maintain a centralised collateral library that is up-to-date, on-brand, and readily accessible for the sales and business development teams.
- Brief and manage relationships with external design and content agencies or freelancers as needed.
Prior experience:
- 3–6 years of experience in B2B digital marketing, with demonstrated ownership of online lead generation.
- Proven track record of managing SEO strategies that delivered measurable improvements in organic traffic and rankings.
- Experience running paid campaigns targeting business decision-makers in industrial, manufacturing, energy, or technology sectors.
- Previous exposure to long B2B sales cycles and account-based marketing (ABM) strategies is strongly preferred.
- Experience creating or commissioning technical marketing content — white papers, case studies, datasheets — for a technical or engineering audience.
- Prior experience in the energy, cleantech, industrial, or manufacturing sector is a significant advantage.
Professional qualifications:
- Bachelor’s degree in Business, Marketing, Communications, or a related field.
- Certification in Google Analytics, Google Ads, Hubspot (preferred)
- Strong working knowledge of SEO principles and tools (e.g., SEMrush, Ahrefs)
- Proficiency with CRM and marketing automation platforms (e.g., Odoo, HubSpot)
- Experience with paid media (e.g., Google Ads, LinkedIn campaign manager)
- Excellent written communication skills with ability to simplify technical content
- Data-driven mindset with proficiency in analytics tools
- Ability to work cross-functionally with sales, product, and engineering teams
Frequently Asked Questions
Is the salary disclosed for the Digital Marketing Manager position at cygni?
The salary for this Digital Marketing Manager role at cygni is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Digital Marketing Manager position at cygni located?
This Digital Marketing Manager role at cygni is based in Telangana, India., TG, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Digital Marketing Manager role at cygni full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Digital Marketing Manager role in the Marketing department at cygni.
Which team or department does the Digital Marketing Manager at cygni belong to?
This Digital Marketing Manager position is part of the Marketing department at cygni. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Digital Marketing Manager position at cygni?
Click the "Apply Now" button on this page. You will be redirected to cygni's official application portal hosted on keka where you can submit your application directly.
When was the Digital Marketing Manager job at cygni posted?
This Digital Marketing Manager position at cygni was posted on Jul 14, 2026. Apply as soon as possible — early applications are often reviewed first.
Digital Marketing Manager
cygni
You'll be redirected to cygni's official application page on keka.