Digital Marketing Manager

Company Description

Eat 'N’ Go Limited is a restaurant group on a mission to become the premier food operator in Africa. So far, our growing family consists of three international brands, Domino's Pizza, Cold Stone Creamery & Pinkberry.
Eat ‘N’ Go limited officially started operation in August 2012 with the premier store at 4, Saka Tinubu Victoria Island, Lagos. Today, Eat N' Go has over 200 stores (outlet) across Nigeria a and Kenya.

Job Description

The Digital Marketing Manager is responsible for planning, executing, and optimizing the company’s digital marketing efforts to drive brand awareness, customer acquisition, and revenue growth. The role requires a strong mix of strategy and hands-on execution across paid media, social media, content, and digital analytics. The ideal candidate should have at least 5 years of solid digital marketing experience with strong exposure to performance-driven campaigns.

Key Responsibilities:

1. Digital Strategy Development

• Develop and implement effective digital marketing strategies aligned with business goals
• Identify growth opportunities across digital channels
• Translate brand and business objectives into impactful digital campaigns

2. Performance Marketing

• Plan, execute, and manage paid campaigns across Google Ads, Meta (Facebook/Instagram), and other platforms
• Optimize campaigns for ROI, conversions, and customer acquisition
• Monitor and analyze campaign performance to improve efficiency

3. Social Media Management

• Oversee all social media platforms and ensure consistent brand presence
• Develop engaging content strategies to drive audience growth and engagement
• Work closely with creative teams to produce relevant digital content

4. Content & Campaign Execution

• Lead end-to-end execution of digital campaigns
• Manage content calendars and ensure timely delivery of marketing materials
• Collaborate with design and content teams for campaign assets

5. SEO & Website Management

• Oversee SEO strategy and implementation to improve search visibility
• Ensure website content is optimized for performance and user experience
• Work with developers/agencies to enhance digital platforms

6. Analytics & Reporting

• Track, analyze, and report on key digital marketing metrics
• Provide actionable insights based on campaign performance
• Use data to drive continuous improvement and decision-making

7. Vendor & Agency Management

• Manage external digital agencies, freelancers, and vendors
• Ensure delivery quality, timelines, and alignment with objectives

Qualifications

• Bachelor’s degree in Marketing, Communications, IT, or related field
• Minimum of 5 years’ experience in digital marketing or related roles
• Strong hands-on experience with paid media and social media management
• Proven track record of managing successful digital campaigns
• Experience in fast-paced industries such as FMCG, retail, QSR, or tech is an advantage
• Up-to-date with the latest trends and best practices in online marketing and measurement

Additional Information

ONLY QUALIFIED CANDIDATES WILL BE CONTACTED