DM Setter & Personal Assistant

About the Company

Our client is a rapidly growing online fitness coaching business that helps individuals achieve their health, fitness, and lifestyle goals through personalised coaching, accountability, and support. Operating primarily through social media and online coaching platforms, the business has built a strong reputation and loyal client base and is now entering an exciting growth phase.

The founder is seeking a proactive and highly organised individual to become a key part of the business by managing client conversations, supporting daily operations, and ensuring content is consistently delivered across social platforms.

The Opportunity

This is a unique opportunity to join a growing online coaching brand in a role that combines appointment setting, social media support, and personal assistant responsibilities.

The successful candidate will become the first point of contact for prospective clients, engaging with leads through Instagram direct messages, nurturing conversations, booking discovery calls, and helping convert interest into paying clients. In addition, the role will support the day-to-day administration of the business and assist with content scheduling and posting.

This position is ideal for someone who enjoys building relationships, thrives in a remote environment, and takes ownership of their work with minimal supervision.

Key Responsibilities

• Manage daily Instagram direct message conversations with prospective clients.
• Engage with followers, story viewers, post interactions, and inbound leads.
• Build rapport and qualify prospects for coaching services.
• Book appointments and discovery calls for the founder.
• Track leads, conversations, and follow-up activities.
• Assist with client administration and general business support.
• Schedule and publish social media content across various platforms.
• Perform light content editing, including captions, text overlays, trimming, and formatting.
• Maintain organised records, documents, and operational systems.
• Provide proactive support to ensure smooth day-to-day business operations.

Requirements

• Previous experience in DM setting, appointment setting, lead generation, or virtual assistant roles.
• Strong written English with the ability to communicate in a natural, conversational, and engaging manner.
• Experience managing conversations through Instagram or social media platforms.
• Excellent organisational and time-management skills.
• Ability to work independently and take ownership of tasks.
• Reliable internet connection and home office setup.
• Comfortable working remotely and managing multiple priorities.

Preferred Experience

• Experience supporting an online coach, fitness business, personal brand, or online service business.
• Familiarity with Instagram growth and engagement strategies.
• Experience with content scheduling and social media management.
• Knowledge of platforms such as Kahunas, Notion, Obsidian, CapCut, or similar tools.
• Understanding of online coaching, fitness, health, or lifestyle industries.

What Success Looks Like

Within the first 90 days, you will have established consistent daily engagement with inbound leads, maintained organised lead tracking and reporting, ensured content is published on schedule, and become a trusted operational support partner to the founder.

Ideal Candidate

We are looking for someone who is proactive, dependable, and naturally personable. You should enjoy interacting with people online, be confident managing conversations on behalf of a brand, and have the ability to balance administrative responsibilities while maintaining a high level of professionalism and attention to detail.

This is an excellent opportunity to join a growing online business and play a key role in its continued success.