Senior Demand Marketing Manager
Panorama Education
Email & SMS Marketing Manager/Specialist
lumimeds· Marketing
About this role
About LumiMeds
LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. We are building the next generation of e-commerce and clinical infrastructure from the ground up.
As an early-stage company, we move quickly, operate with limited layers, and expect high ownership from every team member. There is no bureaucracy here — decisions happen fast, priorities evolve, and builders thrive.
We are a remote-first, globally distributed team that values clarity, accountability, and people who take initiative rather than wait for direction.
Email & SMS Marketing Manager / Specialist
Location: Remote Department: Marketing / Retention & Lifecycle Reports to: Head of Marketing Type: Full-time
About the Role
We're looking for an Email & SMS Marketing Manager to own and grow our retention marketing channels. You'll be responsible for building, optimizing, and scaling lifecycle campaigns and automated flows that drive revenue from our existing customer base — from welcome series to post-purchase, win-back, and everything in between.
This role is ideal for someone who lives at the intersection of strategy, copy, data, and automation, and who's excited to work in a fast-moving DTC environment where retention is a primary growth lever.
What You'll Do
- Own the end-to-end strategy, execution, and performance of email and SMS marketing programs
- Build and optimize automated flows (welcome, abandoned cart, browse abandonment, post-purchase, replenishment, win-back, VIP/loyalty)
- Plan and execute the promotional calendar across email and SMS in partnership with merchandising, creative, and paid media teams
- Segment and target audiences using behavioral, transactional, and lifecycle data
- Run structured A/B tests on subject lines, send times, creative, offers, and SMS copy
- Monitor deliverability health (sender reputation, SPF/DKIM, list hygiene, spam complaints) and troubleshoot issues proactively
- Ensure full compliance with CAN-SPAM, GDPR, and TCPA (especially critical for SMS)
- Report on key metrics — revenue per recipient, click-through rate, conversion rate, list growth/churn, flow-level ROI — and turn insights into action
- Manage and continually improve our Customer.io instance: workflows, event-based triggers, liquid templating, data pipelines/API integrations, and segmentation logic
- Collaborate with data/engineering teams to ensure clean, reliable event tracking feeds into our messaging platform
- Stay current on platform updates, industry benchmarks, and emerging best practices in retention marketing
What You'll Bring
- 2–5+ years of hands-on experience in email and SMS marketing, ideally within a DTC / e-commerce environment
- Proven expertise with Customer.io (required) — comfortable with event-based triggers, liquid/templating logic, and campaign builder workflows
- Experience with data pipelines or APIs feeding a messaging platform (e.g., Segment, product/behavioral event data) is a strong plus
- Strong understanding of segmentation, personalization, and lifecycle marketing principles
- Working knowledge of email deliverability fundamentals (authentication, warm-up, list hygiene)
- Familiarity with SMS compliance requirements (TCPA, opt-in/opt-out flows)
- Analytical mindset — comfortable pulling and interpreting performance data to inform decisions
- Excellent copywriting instincts or strong collaboration skills with copywriters/designers
- Experience with A/B testing methodology and statistical significance basics
- Bonus: experience with Shopify, Klaviyo, or other ESPs/CRMs (useful for context, even if Customer.io is your main tool)
Nice to Have
- Experience scaling a retention program from early-stage to more mature revenue channel
- Familiarity with loyalty/subscription program mechanics
- Basic HTML/CSS for email template troubleshooting
How to Apply
If this role sounds like a fit, we’d love to hear from you. Please submit your application in English and ensure your resume reflects relevant experience for the role.
This position is open to candidates based in approved locations, depending on the role and business needs. Qualified applicants will be contacted for next steps.
LumiMeds is an equal opportunity employer. We hire based on skills, experience, and alignment with our values.
Please note: This role requires professional-level English communication and availability to work U.S. business hours.
Frequently Asked Questions
Is the salary disclosed for the Email & SMS Marketing Manager/Specialist position at lumimeds?
The salary for this Email & SMS Marketing Manager/Specialist role at lumimeds is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Is the Email & SMS Marketing Manager/Specialist job at lumimeds remote?
Yes, this Email & SMS Marketing Manager/Specialist position at lumimeds is remote, with team members based in Remote - United States. You can work from home or anywhere in the supported regions.
Which team or department does the Email & SMS Marketing Manager/Specialist at lumimeds belong to?
This Email & SMS Marketing Manager/Specialist position is part of the Marketing department at lumimeds. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Email & SMS Marketing Manager/Specialist position at lumimeds?
Click the "Apply Now" button on this page. You will be redirected to lumimeds's official application portal hosted on greenhouse where you can submit your application directly.
When was the Email & SMS Marketing Manager/Specialist job at lumimeds posted?
This Email & SMS Marketing Manager/Specialist position at lumimeds was posted on Aug 5, 2026. Apply as soon as possible — early applications are often reviewed first.
Email & SMS Marketing Manager/Specialist
lumimeds
You'll be redirected to lumimeds's official application page on Greenhouse.