EXECUTIVE N - APPLICATION TECHNOLOGIST

External Job Description

Job Purpose  
The position is that of frontline technical personnel who would primarily be responsible for supporting the sale of 
waterproofing products in defined geography by providing products trainings and briefings for all stakeholders, ensuring 
quality during application process and handling complaints thereby, assisting in achieving overall business objectives  

Business Responsibility Areas  
(Please detail out at least 8-10 responsibility areas)  Key Performance Indicators  
Business objective   
• Provide assistance to frontline sales workforce in Retail by means of creating 
awareness on water proofing product features and selling points  
• Assist sales team in handling customer complaints, product warranty queries 
related to assigned range of Products Product Training    
• Identify and train painting applicators as well as non-painting applicators like 
Masons, Civil Contractors etc. on practical application of waterproofing products 
at regular intervals  
• Maintain and update training records of trained applicators in the portal and 
measure the impact of the training through lead conversions  
• Brief frontend sales team in Retail, Projects and Services on the range of 
waterproofing products and its technical specifications  Contractor 
Management  
• Identify set of key waterproofing contractors of the Region and prepare a plan 
to engage the contractors by means product trainings and activations  
• Provide support on-site support to top waterproofing contractors to build their 
confidence on products usage on their sites  
• Adherence to product  
training plan for 
stakeholders    
• Product Technical 
assistance as per scope 
for sales support  
• Resolution of complaints 
as per  
defined timelines    
• Showcase the strength of APL products vis-à-vis other offerings in the market 
during stakeholder meets and events  
• Ensure participation of contractors in schemes floated around various products  
Market Intelligence  
• Provide assistance to Marketing function and Research and Technology function 
in conducting product trials and building inferences on APL product strength vis
à-vis products in the market   
• Devise ways in which these product strengths can be communicated to the 
consumers and influencers 

Qalifications  
Essential  
• B.Sc. Degree in Chemistry or Diploma in Civil Engineering  
• Minimum of 50% throughout education without any backlogs  
 Graduation must be through a full-time day course desired  M.Sc. Chemistry  
  
•Applicants  with  an  Engineering  background  (B.  Tech/B.E./B.  
Pharma/Diploma) and MBA will not be considered.