FBS - Marketing Campaign Specialist

Farmers Insurance is one of the United States’ largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, Farmers Insurance is part of one the largest Insurance Groups in the world.

Job Summary

Leverages marketing analytics and supports the day-to-day execution of direct mail and email acquisition campaigns. Creates and manages campaigns that deliver on key KPIs of sales calls and premium, measuring and evaluating overall campaign effectiveness.

Partners closely with strategy leads to execute campaigns efficiently, ensuring accurate deployment, performance tracking, and continuous optimization.

Essential Job Functions

• Supports end-to-end build-out of direct mail and email campaigns, including technical softwares, campaign setup, deployment, and execution across platforms.
• Leads management and optimization of in-market campaigns to deliver against key KPIs, including performance monitoring and ongoing data reporting.
• Executes email campaigns within marketing platforms (e.g., Salesforce Marketing Cloud), including HTML coding, account personalization and template updates, ensuring accuracy and timely delivery.
• Supports direct mail production and deployment, including coordination of campaign elements, production timelines and vendor deliverables.
• Analyzes weekly campaign performance to feed into management reporting and supports audience management and segment creation within technology platforms.
• Supports weekly performance analysis to identify optimization opportunities and implement improvements to direct mail and email campaigns that drive efficient leads into the funnel for conversion.
• Partners with strategy leads, customer relationship team, and analytics teams to interpret performance results and translate insights into actionable campaign optimizations.
• Supports management of campaign budgets by tracking spend, partnering with Finance on actuals and forecasting, and identifying opportunities to improve efficiency.
• Contributes to testing initiatives (e.g., audience targeting, creative, cadence) and supports execution of test-and-learn plans to improve campaign performance.
• Partners with internal teams and external vendors to ensure smooth execution, timely delivery, and high-quality campaign output.

Job Accountabilities

• Owns campaign execution and in-market optimization for direct mail and email, including HTML coding
• Serves as a key operational partner to strategy leads, translating plans into execution
• Ensures data accuracy, tracking integrity, and performance visibility across campaigns
• Drives continuous improvement through data analysis and executional insights

Work Environment

• Fully Remote
• Preference for candidates available during Eastern Time Zone business hours. 

Preferred Qualifications

• Email campaign build and execution experience including HTML coding, Salesforce Marketing Cloud, Braze, Dreamweaver and Figma.
• Direct Mail campaign and execution experience.
• Customer Acquisition or Lifecycle Marketing experience.
• Ability to synthesize data to gain insights and provide recommendations.
• Experience with forecasting and budgeting marketing spend and campaign performance.

What Makes You Successful

• Proactive and self-driven.
• Detail-oriented and organized.
• Strong analytical mindset.
• Comfortable working independently.
• Able to navigate ambiguity and changing priorities.
• Collaborative, adaptable, and results-oriented.

Competitive compensation and benefits package:

1. Performance-based bonuses
2. Comprehensive benefits package
3. Career development and training opportunities
4. Flexible work arrangements
5. Dynamic and inclusive work culture within a globally renowned group
6. Private Health Insurance
7. Pension Plan
8. Paid Time Off
9. Training & Development

Note: Benefits differ based on employee level.