Field Marketing Manager

Who We Are:

ExtensisHR, one of the largest Professional Employer Organizations (PEOs) in the U.S. with client employees in all fifty states, is looking for talented people to join our team. If you want to contribute your talents, make a bigger impact, and be part of the growing PEO & HRO industry, we are interested in talking to you. Our renowned industry leadership in customer service starts with our people. You can contribute to delivering on our brand promise of helping organizations succeed through our people-first approach in solving customer’s ever-evolving HR needs. Our HR offerings include personalized services for HR, employee benefits, payroll and taxes, employer risk, compliance, and employee management. Today, we manage over $3 billion in employment-related costs annually—and we are growing every day.

For more information about the company visit www.ExtensisHR.com.

Who You Are:

ExtensisHR is looking for a Field Marketing Manager to own the strategy, execution and operations of our in-person and virtual event activations to support our GTM engagement, execution and revenue goals. You’ll be responsible for driving event specific direct and assisted quarterly and annual revenue targets. This role will support the development of in-person and virtual pipeline generation, pipeline acceleration and executive engagement programs for the go-to-market team and will be tasked with optimizing the marketing and sales processes behind events to ensure that sales and marketing are capitalizing on engagements pre, onsite and post event. You are not just an event producer, you are a marketer with a focus on optimizing events to drive ROI, and a test, learn and iterate attitude. 

What You'll Do:

• Be a strategic partner to our broker and direct teams on the strategy, development and execution of our field marketing events, consisting of both in-person and virtual activations, with the primary focus of generating, assisting and accelerating high quality pipeline 

• Strategize, build and execute integrated field campaigns and programs that involve email marketing, direct mail marketing, digital advertising, and other channels. 

• Research, recommend and execute on sponsored events that will help us target key verticals 

• Develop an event marketing management process that includes, but is not limited to salesforce processes for lists pre and post event, optimization of sales enablement processes, clearly defining roles and responsibilities and ensuring consistency across all events 

• Work with our Field Marketing Associate (in seat) to manage event logistics, budget and on-site coordination (when relevant) 

• You’ll be a key contributor to the go-to-market teams, ensuring we meet or exceed our audience development goals, both through owned and paid channels, as well as enabling sales to drive attendance from their target accounts - you will ultimately be responsible for ensuring that we’re tracking appropriately to hit registration targets 

• Develop, implement and track our event flow to ensure the appropriate GTM segments are following up with event registrants in a timely manner 

• Measure ROI through metrics analysis and reporting via SFDC/Pardot 

• Partner with our Corporate marketing team to ensure that event narrative, content and production quality adhere to brand standards 

A key function of this role includes the effective use and understanding of artificial intelligence (AI) tools and technologies to enhance productivity, decision-making, and overall performance. This position is expected to maintain awareness of emerging AI applications relevant to their responsibilities, apply AI tools ethically and effectively, and continuously develop their AI proficiency.

What You Bring:

• 4-5 years’ experience in the areas of events, field marketing, B2B marketing and sales 

• High aptitude for looking at problems as opportunities, then working with others to create unique solutions to solve them 

• Experience with pipeline generation strategies and implementation 

• Experience partnering with a B2B sales organization 

• Experience in HR tech not required, but helpful 

• Highly developed interpersonal and communication skills to work with and maintain long-term relationships with customers, prospects, and influencers 

• A self-starter with the ability to work independently and as part of a team 

• Ability to juggle multiple, demanding tasks simultaneously and with accuracy 

• Ability to collaborate with other internal departments to create a positive company-wide team effort for regional marketing event programs 

• Ability to manage expectations, feedback and accountability with GTM leadership and sales stakeholders 

• Familiarity with tech and marketing communities; familiarity with SaaS business communities a plus 

• Domestic travel, when required 

• Experience with SFDC, Pardot and event execution software and gifting platforms is a plus 

• Candidates with a B2B background preferred 

Competencies: 

• Passionate about helping others 

• Self-Confident and able to diplomatically express views that may be unpopular 

• Conscientious, organized and dependable; always meets deadlines and commitments 

• Personable, easily establishes rapport with others, making them feel comfortable and valued 

• Initiative-Driven, pursuing goals beyond what is required or expected 

• Service-Oriented, anticipating, recognizing and meeting customer needs 

• Conflict-Manager, diplomatically and tactfully able to calm tense situations 

• Communication, addressing issues, listening and seeking mutual understanding 

• Influence, effectively persuading others 

• Collaborative, works as part of the team to successfully achieve common goals 

What We Offer:

Position Salary:

100k-140k

Effective 06/1/2025 NJ passed a Pay Transparency Law which requires NJ based hiring to include a compensation range on each job posting. This compensation range is presented in good faith for candidates that are hired in these roles will be presented a salary within the range stated on the job posting.

At ExtensisHR, we recognize there are many factors that influence your overall satisfaction both at work, and in your personal life. Under our You, Supported program, we provide a perfect mixture of compensation, benefits, company culture, and resources to our employees that help you reach a happier, more balanced life. Some of these offerings include:

• Competitive compensation to reward you for your hard work every day.
• Progressive Paid-Time Off Program for you to enjoy time out of the office, including time off for volunteering and life events.
• Group Medical, Dental, Vision and Life insurance to encourage a healthy lifestyle available from day one.
• Student Loan Assistance Program where ExtensisHR contributes toward your student loans.
• Pretax Spending Accounts to ease taxes on health and dependent care expenses.
• Extensive professional development programs to help you get to where you want to go in your career.
• Discounts in retail and entertainment.
• A social and community outreach committee that promotes a fun inclusive culture through in-office events and networking opportunities.
• Complimentary coffee and snacks to keep you fueled and productive throughout the day.

ExtensisHR is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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