Head of Growth

Human Marketing is a performance marketing agency that grows ecommerce businesses profitably. We’re hiring a Head of Growth to lead the team responsible for our clients’ acquisition, SEO, organic, and retention programs. This person builds the systems, develops the people, and ensures the results — across every growth discipline we deliver.

To be upfront: many aspects of this role will be more hands-on in the near term as we develop the team to operate more independently. You should expect to be in the details early — coaching, reviewing work, stepping into accounts — while building toward a structure where your direct reports carry that load themselves. If that trajectory excites you more than it intimidates you, keep reading.

• Lead a cross-disciplinary growth team including paid channel strategists (Meta, Google), SEO/organic specialists, and retention/lifecycle operators — with direct reports across each discipline
• Develop and coach direct reports — set clear expectations, run consistent 1:1s, and make staffing and structure decisions as the department evolves
• Ensure accountability exists everywhere in the growth department by holding direct reports to a high standard and making sure that standard cascades through their teams
• Hire, develop, and retain high-caliber talent — build the team the department needs, not just the team it has
• Equip your team to be the strategic voice to clients: develop their ability to lead performance conversations, present strategic recommendations, and build client trust independently. Step in directly for key client situations, escalations, and senior-level relationships where needed
• Define the multi-channel growth approach and standards the team applies across accounts — how paid, SEO, organic, and retention should work together as a system, with consistent frameworks for channel rationale, testing, and success measurement. This is not purely a management role — you’ll need to roll up your sleeves and get into the work directly on key accounts and situations
• Maintain visibility into every account in the portfolio — know what’s working, what’s not, and where the team needs to adjust. Ensure your direct reports are driving quality work, strong results, and client success across their accounts
• Work with operations and finance to manage department costs, utilization, and margin — ensuring the team is on target against revenue and profitability goals
• Collaborate with operations and new business on process optimization, pricing strategy, and resourcing decisions based on team workload and capacity
• Establish and enforce operating standards across the department: reporting cadences, QA processes, communication expectations, and escalation paths
• Stay current on platform changes, industry trends, and competitive landscape across all growth channels and bring that knowledge into the team’s work

Required Qualifications

• 5+ years leading multi-channel growth strategy for ecommerce businesses
• Agency experience — you understand how to manage multiple client relationships, navigate competing priorities, and deliver results across a portfolio
• Demonstrated track record of growing ecommerce businesses profitably — not just running campaigns, but driving business outcomes
• Working knowledge across paid social, paid search, SEO, and retention channels — enough to lead strategists, set direction, and evaluate performance in each discipline
• Financial fluency: comfortable with P&Ls, unit economics, and forecasting — you understand how media spend connects to business profitability
• Proven ability to develop people — you’ve coached team members into stronger performers, not just managed task completion
• Experience leading and structuring teams of 5+, including hiring, performance management, and making hard calls
• Strong client-facing communication for key situations — you can step into a QBR or escalation, simplify complexity, and earn trust. But your primary job is making your team capable of doing this without you
• Self-directed operator who builds systems and processes without being asked

Preferred Qualifications

• Deep expertise in at least one major paid channel (Meta or Google) with working knowledge of others
• Track record of coaching and developing junior or mid-level team members into independent, client-ready contributors
• Experience managing both FTEs and contractors across multiple disciplines
• Familiarity with ecommerce platforms (Shopify, WooCommerce) and analytics tools

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Work From Home