Marketing Leader
greenlitecareers
Marketing Leader
About this role
About the Role :
We are seeking a highly experienced and data-driven Performance Marketing Manager to lead and manage our performance marketing campaigns and long-term growth initiatives. In this role, you will drive large-scale campaigns across platforms like Google Ads, Facebook Ads, affiliate channels, and app marketing while leveraging analytics tools to optimize user acquisition and conversion funnels. This role offers the opportunity to own and shape the strategic direction of performance marketing efforts. Experience in the BFSI sector will be a strong advantage.
Key Responsibilities:
Strategic Campaign Management: Develop, execute, and optimize high-budget performance marketing campaigns across Google Ads, Facebook Ads, affiliate platforms, and app marketing channels.
Long-Term Growth Strategy: Define and implement scalable performance marketing strategies to drive sustainable growth and improve user acquisition metrics.
Data Analytics & Insights: Utilize tools like Amplitude, WebEngage, Mixpanel, Google Analytics, and Appsflyer to track campaign performance, user behavior, and optimize customer journeys.
Funnel Optimization: Analyze acquisition funnels and deliver actionable recommendations to enhance conversion rates and reduce drop-offs.
Budget Management: Efficiently allocate and monitor marketing budgets to ensure optimal ROI and cost efficiencies.
Collaboration & Stakeholder Management: Partner with product, business, and analytics teams to align marketing initiatives with broader business goals.
SEO & ASO Implementation: Drive organic traffic and app store visibility by applying best practices in SEO and ASO.
User Journey Enhancement: Optimize website, landing pages, and app flows to improve user experience and conversions.
Performance Reporting: Create comprehensive dashboards and reports to evaluate performance marketing metrics and identify opportunities for growth.
Requirements:
3-6 years of experience in performance marketing, with a proven track record of managing and scaling large-budget campaigns.
Advanced proficiency in tools like Amplitude, WebEngage, Google Analytics, and Appsflyer.
Hands-on experience with Google Ads, Facebook Ads, affiliate marketing, and app marketing.
Strong analytical skills and ability to derive meaningful insights from funnel and user behavior data.
Experience in building dashboards and implementing event tracking for effective campaign analysis.
Solid understanding of SEO (Search Engine Optimization) and ASO (App Store Optimization) principles.
Demonstrated ability to work independently as an IC while managing cross-functional collaboration with stakeholders.
A growth-oriented mindset and the ability to thrive in a fast-paced environment.
Experience in the BFSI sector is a strong plus.
Frequently Asked Questions
Is the salary disclosed for the Marketing Leader position at go-yubi?
The salary for this Marketing Leader role at go-yubi is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Marketing Leader position at go-yubi located?
This Marketing Leader role at go-yubi is based in Chennai, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Marketing Leader role at go-yubi full-time or part-time?
This is listed as a Full time position. It is posted as a Marketing Leader role at go-yubi.
How do I apply for the Marketing Leader position at go-yubi?
Click the "Apply Now" button on this page. You will be redirected to go-yubi's official application portal hosted on zohorecruit where you can submit your application directly.
When was the Marketing Leader job at go-yubi posted?
This Marketing Leader position at go-yubi was posted on Jun 1, 2026. Apply as soon as possible — early applications are often reviewed first.
Marketing Leader
go-yubi
You'll be redirected to go-yubi's official application page on zohorecruit.