Marketing Manager
sioniq· Marketing
About this role
About Sioniq ERP
Sioniq ERP is a cloud-based enterprise resource planning solution designed to help jewelry retailers, wholesalers, and manufacturers streamline business operations — including inventory, CRM, sales, finance, reporting, and multi-store workflows in one integrated platform.
Role Overview
The Marketing Manager – Brand, Product Marketing & GTM will own how Sioniq ERP is positioned, launched, and scaled in the market. This role sits at the intersection of brand strategy, product storytelling, and revenue-focused go-to-market execution.
You will define Sioniq’s narrative, translate product capabilities into compelling value propositions, and drive demand through integrated marketing programs. You’ll work closely with sales, product, leadership, and partners to accelerate growth and market adoption.
This is a high-ownership role ideal for someone who can think strategically and execute end-to-end.
Key Responsibilities
🚀 Brand Strategy & Positioning
Build and strengthen Sioniq ERP’s brand presence within the jewelry ERP and B2B SaaS market.
Define brand positioning, messaging, and value propositions across key customer segments:
- Jewelry retailers (single & multi-store)
- Wholesalers
- Manufacturers
Ensure consistent brand voice across website, campaigns, content, sales material, and events.
📦 Product Marketing
Own product messaging and storytelling — clearly articulating features, benefits, and business impact.
Develop product marketing assets including:
- Product decks and brochures
- Feature launch messaging
- Case studies and customer success stories
- Competitive positioning and battle cards
Enable sales teams with strong product narratives and GTM support.
🎯 Go-To-Market (GTM) Strategy
Lead GTM planning and execution for:
- New product features
- New customer segments
- Market expansion initiatives
Build integrated GTM plans covering target personas, channels, launch timelines, and success metrics.
Align GTM execution closely with sales targets and pipeline goals.
📈 Demand Generation & Growth Marketing
Drive qualified leads and pipeline through multi-channel marketing:
- Digital advertising (search, social)
- Email and marketing automation
- Webinars, events, and trade shows
- Partner and referral programs
Collaborate with sales to define lead qualification, nurturing flows, and conversion strategies.
Support account-based marketing (ABM) initiatives for high-value accounts.
💻 Digital Marketing & Content
Own digital presence across website, SEO/SEM, social media, and email.
Build and manage a content engine aligned with brand and GTM goals:
- Blogs, whitepapers, videos
- Industry insights and thought leadership
- Customer testimonials and use cases
Plan and manage content calendars across channels.
📊 Marketing Analytics & Performance
- Define KPIs across brand awareness, demand generation, and pipeline contribution.
- Track and analyze performance using CRM, marketing automation, and analytics tools.
- Deliver monthly and quarterly performance reports with insights and optimization recommendations.
🔍 Market Research & Competitive Intelligence
- Track jewelry industry trends, customer needs, and competitor positioning.
- Use insights to refine messaging, GTM strategies, and campaign focus.
- Identify new growth opportunities across segments and use cases.
🤝 Cross-Functional Collaboration
Partner closely with:
- Sales: GTM alignment, demos, ABM, enablement
- Product: Feature launches, messaging, roadmap alignment
- Customer Success: Case studies, retention programs, advocacy
Act as the voice of the market within internal teams.
Qualifications & Experience
🎓 Education
Bachelor’s degree in Marketing, Business, Communications, or related field
MBA or postgraduate degree preferred
🧠 Experience
9+ years of experience in B2B marketing, preferably in:
- SaaS
- ERP
- Technology or enterprise software
Proven experience in branding, product marketing, and GTM execution
Hands-on experience with CRM and marketing automation tools (HubSpot, Salesforce, etc.)
Frequently Asked Questions
Is the salary disclosed for the Marketing Manager position at sioniq?
The salary for this Marketing Manager role at sioniq is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Marketing Manager position at sioniq located?
This Marketing Manager role at sioniq is based in HYDERABAD, TG, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Marketing Manager role at sioniq full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Marketing Manager role in the Marketing department at sioniq.
Which team or department does the Marketing Manager at sioniq belong to?
This Marketing Manager position is part of the Marketing department at sioniq. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Marketing Manager position at sioniq?
Click the "Apply Now" button on this page. You will be redirected to sioniq's official application portal hosted on keka where you can submit your application directly.
When was the Marketing Manager job at sioniq posted?
This Marketing Manager position at sioniq was posted on Sep 10, 2026. Apply as soon as possible — early applications are often reviewed first.
Marketing Manager
sioniq
You'll be redirected to sioniq's official application page on keka.