Marketing Manager

This is a unique opportunity to lead and shape both Canada and U.S. Retirement’s high-priority marketing initiatives, driving advisor engagement, pipeline growth, and measurable business outcomes. The role contributes directly to organizational success by developing integrated go-to-market strategies, advancing marketing and sales enablement capabilities, and leveraging customer insights to enhance advisor and client experiences.

As a central leader across key strategic priorities—including advisor-led growth campaigns, journey orchestration and automation, and performance measurement—you will play a critical role in delivering results at scale. This position offers strong visibility, cross-functional leadership exposure, and the opportunity to influence enterprise-wide strategy while making a tangible impact on revenue growth and market positioning.

Position Responsibilities:

• Lead advisor practice management and thought leadership campaigns to drive lead generation and sales opportunities.

• Support transformation teams to execute key go-to-market initiatives, providing strategic marketing input, and contributing to high-impact programs that drive client experience, retention, and growth.

• Develop and execute advisor journey automation strategies, including segmentation-based journeys for top-tier advisors, multi-step nurture campaigns, and onboarding-triggered experiences to deepen engagement and reinforce advisor programs.

• Activate Voice of the Customer insights by synthesizing VoC/NPS data, identifying key pain points, and partnering cross-functionally to deliver targeted solutions, messaging, and experience improvements.

• Drive cross-segment integration initiatives by promoting shared marketing programs, scaling best practices, and aligning messaging across retirement, wealth, retail, and institutional solutions.

• Modernize sales and marketing enablement by enhancing core programs and partnering with Sales and Competitive Intelligence to deliver differentiated, AI-enabled capabilities.

• Support the development and scaling of AI-enabled advisor tools that leverage automation and predictive insights to improve efficiency and elevate advisor and client outcomes.

Required Qualifications:

• 8+ years of progressive marketing experience, preferably in B2B financial services, retirement, wealth, or insurance.

• Bachelor’s degree or equivalent college-level education required.

• Proven experience leading content strategy, integrated marketing programs, and go‑to‑market execution.

• Strong stakeholder leadership skills with demonstrated success influencing across matrixed organizations.

• Experience managing complex change, priority initiatives, and enterprise-level strategies.

• Exceptional strategic thinking, communication, and storytelling skills.

• Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.

When you join our team:

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

#LI-Hybrid

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Referenced Salary Location

Salary range is expected to be between

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.