MARKETING SPECIALIST

Overview

The Marketing Specialist supports the execution of the organization’s marketing plans, strategies, and related programs/initiatives. Focused on building brand awareness and engagement. Develops marketing materials and content for campaigns and special events. Supports internal and external communications and email marketing efforts. Serves as a guardian of the corporate brand and consumer-facing campaigns. Supports and fosters the Mission, Vision, and Core Values of the organization and its commitment to organ, eye, and tissue donation. 

Responsibilities

Works closely with department leadership to contribute to the execution of annual strategic marketing plans. 

Supports development of marketing assets and collateral for the organization. Meets with internal departments to develop timelines, and traffic deliverables.

Works with graphic designer to develop materials and manages design queue to prioritize projects. Maintain files in shared directories.

Monitors brand use and ensures brand is used appropriately internally and externally according to brand guidelines. 

Oversee the development of promotional items, materials, and printed materials. Works closely with vendors to support inventory, ordering, and distribution.

Executes technical builds of electronic newsletters and digital mailings.

Handles day-to-day website needs: updating backend content, creating landing pages, managing content, auditing content, supporting online sales and integrations with external platforms, and general support as needed. Day-to-day contact with digital agency. Provides reporting through Google Analytics and monitors Google and Gmail accounts.    

Works closely with department leadership and external agencies to support marketing initiatives, events and campaigns. Supports external agency requests and communications as requested.

Compiles and creates marketing presentations, materials, and data as needed. 

Supports social media through development of ideas, assistance with content calendar, and creation of assets. Supports team with photo and video capture. Files photos and content on internal shared drives.

All employees, at every level, are empowered and expected to be committed to participate in continuous process improvement.  

Other duties may be assigned. 

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION AND/OR EXPERIENCE:

Bachelor’s degree preferred in marketing or related field, and three to five years related experience including working across various media (e.g., print, online, social media), supporting and executing marketing plans. Agency experience is preferred. Experience working with websites, social media platforms, and agencies.

LANGUAGE SKILLS:

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write marketing plans, business correspondence, presentation materials, and informational materials. Ability to effectively present information to management, the public, the media, etc.

MATHEMATICAL SKILLS:

Ability to work with mathematical concepts such as probability and statistical inference. Ability to apply concepts such as fractions, percentages, ratios and proportions to practical situations. Excellent data analysis skills required. 

REASONING ABILITY:

Ability to solve practical problems and deal with a variety of variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. Ability to think creatively, design concepts, and organize effectively. 

OTHER SKILLS AND ABILITIES:

Computer literacy (e.g., Microsoft Office, PowerPoint, Desktop publishing, Adobe Suite, etc.), Google Analytics, website management, and graphic design experience a plus but not required. Social media experience and strong written and organizational skills required. 

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

While performing the duties of this job, the employee is frequently required to sit; use hands to finger, handle, or feel objects, tools, or controls; and talk and hear. The employee is occasionally required to stand, walk, and reach with hands and arms. 

The employee must occasionally lift and/or move up to 25 pounds. Employee assists with set up of events with some light lifting and moving of materials and boxes. Specific vision abilities required by this job include close vision, color vision, depth perception, and the ability to adjust focus. 

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.