Career Growth and Succession Management - Americas
allisontransmission
Full time
View & Apply →Performance and Growth Marketing Specialist - VAS Subscription Pr
Arpu Telecommunication Services· Subscription Technical
About this role
Job Discerption:
- Develop and implement comprehensive growth marketing strategies for VAS subscription products.
- Analyze market trends, customer behavior, and competitor activities to identify growth opportunities.
- Create and execute customer acquisition campaigns to drive subscription sign-ups.
- Implement retention strategies to reduce churn and increase customer lifetime value.
- Utilize analytics tools to track and analyze key performance indicators (KPIs).
- Make data-driven decisions to optimize marketing campaigns and improve overall performance.
- Collaborate with product, design, and content teams to ensure cohesive and effective marketing campaigns.
- Work closely with sales teams to align marketing efforts with revenue goals.
- Conduct A/B testing and other experiments to optimize marketing channels and messaging.
- Continuously iterate on strategies based on performance data and industry best practices.
- Manage marketing budgets effectively to achieve maximum ROI/GM.
- Provide regular reporting on budget utilization and performance metrics.
- Collaborate with content creators to develop compelling and engaging marketing materials.
- Ensure consistency of messaging across all customer touchpoints.
Bachelor’s degree in business administration, marketing or any related field.
- 2-3 years of experience as a senior Performance and growth marketing role, preferably within the technology or subscription services industry.
- Demonstrated success in driving Performance and Growth for VAS subscription products.
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Ability to think strategically and develop innovative marketing approaches to achieve business objectives.
- Excellent collaboration and communication skills to work effectively with cross-functional teams.
- Track record of achieving and exceeding key performance indicators and business goals.
- Google Ads certification is preferred.
- Knowledge of VAS-oriented marketing agencies around the MEA region is highly preferred.
Frequently Asked Questions
Is the salary disclosed for the Performance and Growth Marketing Specialist - VAS Subscription Pr position at Arpu Telecommunication Services?
The salary for this Performance and Growth Marketing Specialist - VAS Subscription Pr role at Arpu Telecommunication Services is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Performance and Growth Marketing Specialist - VAS Subscription Pr position at Arpu Telecommunication Services located?
This Performance and Growth Marketing Specialist - VAS Subscription Pr role at Arpu Telecommunication Services is based in Cairo, Cairo Governorate, Egypt. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the Performance and Growth Marketing Specialist - VAS Subscription Pr at Arpu Telecommunication Services belong to?
This Performance and Growth Marketing Specialist - VAS Subscription Pr position is part of the Subscription Technical department at Arpu Telecommunication Services. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Performance and Growth Marketing Specialist - VAS Subscription Pr position at Arpu Telecommunication Services?
Click the "Apply Now" button on this page. You will be redirected to Arpu Telecommunication Services's official application portal hosted on workable where you can submit your application directly.
When was the Performance and Growth Marketing Specialist - VAS Subscription Pr job at Arpu Telecommunication Services posted?
This Performance and Growth Marketing Specialist - VAS Subscription Pr position at Arpu Telecommunication Services was posted on Jul 16, 2026. Apply as soon as possible — early applications are often reviewed first.
Performance and Growth Marketing Specialist - VAS Subscription Pr
Arpu Telecommunication Services
You'll be redirected to Arpu Telecommunication Services's official application page on workable.