Performance Marketer

SkySun
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📍 Sahibzada Ajit Singh Nagar, Punjab, IndiaFull time

About this role

Experience: 3-6 years in B2C Performance Marketing

Location: Mohali

Work Schedule-Monday to Friday (7:30 PM-4:30 AM)

Focus: Lead generation for residential solar (B2C)

Drive qualified lead generation across the USA market. Own the entire funnel from click to consultation, optimizing campaigns using native AI tools in Google and Meta platforms.

Responsibilities

  • Build and scale campaigns: Google Ads, Meta, YouTube, LinkedIn, Quora, Reddit
  • Generate high-quality leads across 6 states
  • Execute retargeting campaigns across Google Display, YouTube, Meta for non-converters
  • Deploy Google AI: Smart Bidding, Performance Max, Demand Gen, Responsive Search Ads
  • Leverage Meta AI: Advantage+ Audience, Advantage+ Creative, Advantage+ Placements, Dynamic Creative testing
  • Build sophisticated retargeting funnels (RLSA, Custom Audiences, dynamic remarketing)
  • Master GA4: funnel exploration, path analysis, attribution modeling, predictive metrics
  • Implement UTM parameter taxonomy for granular campaign tracking
  • Set up advanced conversion tracking: GA4 events, Meta Pixel, CAPI, Enhanced Conversions

Key Performance Indicators

Lead Generation:

  • Cost Per Lead (CPL)
  • Cost Per Acquisition (CAC)
  • Customer Lifetime Value (LTV)

Conversion Metrics:

  • Form Submission Rate
  • Landing Page Conversion Rate
  • Click-to-Conversion Rate

Campaign Performance:

  • Return on Ad Spend (ROAS)
  • Click-Through Rate (CTR)
  • Cost Per Click (CPC)

Attribution & Revenue:

  • Revenue Per Lead
  • Return on Investment (ROI)
  • Data-Driven Attribution Value

Platform Expertise:

  • 4-6 years managing B2C campaigns
  • Expert in Google Ads (Search, Display, PMax, YouTube, Demand Gen) and Meta Ads

Technical Skills:

  • Expert in GA4, Google Tag Manager, conversion tracking
  • Meta Pixel, Enhanced Conversions implementation
  • UTM parameters and cross-domain tracking

Frequently Asked Questions

Is the salary disclosed for the Performance Marketer position at SkySun?
The salary for this Performance Marketer role at SkySun is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Performance Marketer position at SkySun located?
This Performance Marketer role at SkySun is based in Sahibzada Ajit Singh Nagar, Punjab, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Performance Marketer role at SkySun full-time or part-time?
This is listed as a Full time position. It is posted as a Performance Marketer role at SkySun.
How do I apply for the Performance Marketer position at SkySun?
Click the "Apply Now" button on this page. You will be redirected to SkySun's official application portal hosted on workable where you can submit your application directly.
When was the Performance Marketer job at SkySun posted?
This Performance Marketer position at SkySun was posted on May 16, 2026. Apply as soon as possible — early applications are often reviewed first.
Performance Marketer
SkySun
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You'll be redirected to SkySun's official application page on workable.