Product Marketing Executive - Consumer

Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Job Description

We’re looking for a Product Marketing Executive to sit at the heart of our product and marketing teams in Experian Consumer Services.

This is not a traditional downstream role - you’ll be embedded in the product development process from day one, helping shape what we build, how we position it, and how we bring it to life for customers.

You’ll play a key role in turning product features into compelling customer narratives, using insight, storytelling, and AI-driven tools to scale impact. This is a great opportunity for someone early in their career who wants to develop into a strategic product marketer.

What you’ll contribute to: 
Proposition & positioning development

• Support the development of target customer segment and value propositions 
• Help translate product features into clear, benefit-led messaging guides  
• Assist in refining how new products fit within the wider product and brand ecosystem 
• Own the claims building and testing process end-to-end

Customer insight & understanding

• Build a strong understanding of customer needs, behaviours, and motivations 
• Help synthesise insights into clear, actionable outputs for product and marketing teams. Share customer insight and competitive intelligence across the organisation to improve decision-making 

Go-to-market execution

• Support the delivery of go-to-market plans for new features, products, and updates 
• Help ensure messaging is clear and consistent across the customer journey 
• Contribute to launch activities, campaign briefs, and internal alignment. Track performance and support optimisation based on data and feedback 

Storytelling & narrative 

• Develop clear, engaging narratives that bring product value to life for customers 
• Write and refine messaging for different audiences and channels 
• Help simplify complex ideas into accessible, compelling communication 

AI & ways of working

• Use AI tools to support research, and Go-to-market efficiency 
• Experiment with new tools and approaches to improve speed and quality of output. Contribute to evolving how product marketing uses AI across the team 

Qualifications

• Product marketing experience in a consumer led organisation
• Experience creating clear and compelling messaging on products and features
• Sense of curiosity and interest in learning new skills
• Interest in experimenting with AI tools
• Any fintech experience is desirable

Additional Information

Benefits package includes:

• Hybrid working - 40% office based
• Great compensation package and discretionary bonus
• Core benefits include Pension, Bupa healthcare, Sharesave Scheme and more
• 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

Grade: E/EB9

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