Product Marketing Manager

The Role

This is a role for builders. You'll own positioning, messaging, and launches across our growing product portfolio (COI verification, RMIS, contract review, risk management training, and more), and you'll be expected to ship interactive content, calculators, microsites, and competitive teardowns yourself.

We don't need someone to manage a vendor. We need someone who can write the copy, prototype the landing page in Claude Code, wire up the analytics, and ship it.

You’ll also shape how we launch. You have enough launches behind you to see what our release process is missing, and you’ll have the standing to fix it.

Scope and Title

This is a Manager title carrying a scope most companies would put under a Director. You own the entire portfolio, you work directly with the CEO and the head of each department, and there is no layer between you and the decisions. We are being upfront about that because it cuts both ways: it is more surface area than the title suggests. If you are a strong senior PMM who wants the job that gets you to the next level, this is that job.

What you'll do

• Own positioning and messaging for new product launches (we have several queued up for 2026)
• Build sales enablement that actually gets used: battle cards, demo scripts, ROI calculators, objection handlers
• Run competitive intelligence and publish internal teardowns of myCOI, Certificate Hero, and adjacent players
• Ship interactive content yourself. Calculators, comparison tools, embedded widgets. Built with Claude Code, not a six-week agency engagement
• Define and instrument the metrics that matter (activation, expansion, win rate by segment) and report on them weekly
• Partner with product on pricing, packaging, and naming
• Drive launches end to end: webinars, content, PR, paid, partner

What we require

• 4+ years in product marketing at a B2B SaaS company. Insurance, risk, fintech, or vertical SaaS is a plus
• Technical curiosity. You don’t need to write production code, but you should be comfortable reading API docs and willing to prototype with AI tools. If you have never opened a terminal but you want to, that is fine. We will get you there.
• Demonstrated ability to build with Claude Code, Cursor, or similar. Show us something you've shipped. A microsite, an interactive calculator, a Chrome extension, anything
• Metrics obsession. You can name the three numbers that mattered for any product you've launched and tell us what moved them
• Technical curiosity. You don’t need to write production code, but you should be comfortable reading API docs and willing to prototype with AI tools. If you have never opened a terminal but you want to, that is fine. We will get you there.
• Excellent writer. Short, sharp, specific. No corporate mush
• Comfort with ambiguity. Small team. Nobody is going to hand you a brief

Things that help, but are not required

• Something you’ve built with Claude Code, Cursor, or similar. A microsite, a calculator, a Chrome extension, anything. If you have one, send it. If you don’t, tell us what you would build first and why
• Insurance, risk, fintech, or vertical SaaS experience
• A developer-tools or technical-audience background
• Comfort in the terminal

What we offer

• Competitive base plus meaningful equity
• Remote-friendly, with quarterly in-person time in Tampa
• A leadership team that ships, not one that schedules meetings about shipping
• Real ownership of a category that's barely been marketed yet

Every year, businesses chase down millions of certificates of insurance by email, fax, and spreadsheet, and still cannot answer a simple question: who is actually covered right now? TrustLayer automates the whole thing. We collect COIs and compliance docs, analyze contracts, and surface the risks before they turn into claims. We are a Series A company based in Tampa and San Francisco.

We track risk on over 500,000 companies, millions of lines of insurance coverage, across construction, real estate, logistics, franchising, and lending. We are a Series A company growing quickly.