Senior Marketing Manager

Company Description

Starting with a single red ‘shed’ over 40 years ago, The Warehouse Group is home to some of Aotearoa’s iconic retail brands today, and a business energised and invigorated to help Kiwis live better every day (since 1982!).  

We’re investing in our brand, products, stores and creativity - if you’re a highly commercial marketer looking to be part of this exciting journey and lead the delivery of epic creative and campaigns in retail (not to mention, work with an awesome team!), don’t scroll past this one.  

Join us as Senior Marketing Manager and help drive category growth for our Leisure, Tech, Play categories and bring the excitement to our customers!  

Job Description

Reporting into our Category Marketing Lead, you’ll be a true marketing partner and collaborator to our category teams who can come to you with a goal or problem, and trust that you’ll own the marketing solutions to deliver impactful results! This trade driven marketing role is varied; you’ll wear your strategic planning hat and keep hands on with the ‘doing’. Toys is a significant category – think fun, vibrant, creative activations and trading events (e.g. our famous Mega Toy Sale), the wider categories can be trend and seasonal in nature so timing and lots of buzz is of the essence!   

• Lead, develop and deliver trading campaigns, including across major trading events, support key business category plans with impactful marketing activity that drive sales, profitability and brand building.  
• Lead the Discover, Define, Design & Deliver plans for specific Category, MTE and Brand activity in support of KPIs 
• Work closely with creative, media, merchandising, operations, corporate comms and omni experience to ensure marketing activities are integrated and providing a cohesive customer experience. 
• Work collaboratively with wider Retail Marketing team to ensure alignment and delivery of commercial and customer outcomes across one communications plan 
• Manage agreed aspects of Marketing A&P budget efficiently across activity to improve effectiveness and ROI 

Qualifications

Your strategic thinking and trading mindset are an absolute must. Your collaborative approach, commercial acumen, customer mindset and stakeholder management skills mean you innately understand levers and can work cross-functionally effectively to take stakeholders along on the journey. Our wish-list also includes: 

• Proven successes delivering commercial results in a trading environment 
• Broad multichannel marketing experience - retail marketer or perhaps from agency with a strong track record of delivering impactful campaigns! 
• Intensely curious about category/consumer/shopper behaviour and not afraid to try new things  
• Project management skills (managing timelines and budgets) 
• A confident interactor and strong communicator – you know how to win friends, influence, negotiate, and push back when needed 
• Must love the hustle of retail – fast paced, fun and customer-obsessed!  

Additional Information

Come work with us! 

At The Warehouse Group, we’re constantly evolving but never losing sight of our purpose – our customers! The culture of the team is fun, supportive and collaborative, fresh & creative thinking is encouraged, and great ideas can become reality! We also offer:  

• Discounts across our brands 
• Birthday leave and charity day off 
• Free parking & EV charging, onsite gym and café at our Northcote support office 
• We value collaboration, connection & flexibility – 4 days in office, Fridays WFH 
• 26 weeks paid parental leave  
• A range of wellbeing support and development opportunities 

If you love retail, know what drives customers, and make your mark on a much-loved Kiwi brand – we’d love to chat.

Videos To Watch