Senior Social Media Associate
cermaticom· Digital Marketing and Content
About this role
Company Description
Job Description
Job Summary
We are looking for a creative, strategic, and data-driven Senior Social Media Associate to oversee the entire social media ecosystem of Cermati Fintech Group (CFG). In this role, you will be fully responsible for crafting multi-entity content strategies, leading an internal team, managing agency performance, and ensuring that all brand communications remain aspirational, consistent, and fully compliant with financial industry regulations.
Job Description
1. Strategy & Content Development
- Formulate, plan, and execute short-term (monthly) and long-term (semi-annual) social media content strategies for all CFG entities (Cermati, Indodana Finance, and Indodana Fintech).
- Develop robust content and communication strategies across various platforms, including but not limited to Instagram, Facebook, TikTok, YouTube, Twitter/X, and Threads.
- Ensure all social media content is aspirational, effectively conveys the brand message, maintains brand consistency, and strictly adheres to brand guidelines.
- Ensure all published content complies with financial industry regulations (regulator-compliant).
2. Team Leadership & Agency Management
- Lead, direct, and develop the competencies of internal social media team members in alignment with the company’s vision and mission.
- Manage, evaluate, and hold accountability for the performance of partner social media agencies to ensure maximum efficiency and high-quality output.
3. Campaign, Talent & Crisis Coordination
- Coordinate talent selection for social media video production, covering both in-house talent and agency-vetted talent.
- Ensure 100% timeliness in supporting various marketing campaigns across all CFG entities.
- Proactively monitor and swiftly coordinate the mitigation of potential social media crises (crisis management) to protect the reputation of all CFG accounts.
4. Analytics & Reporting
- Analyze organic social media growth and performance metrics on a regular basis.
- Evaluate how social media metrics contribute to overall brand sentiment and business growth.
Qualifications
Job Requirements (Qualifications)
- Work Experience: Minimum of 4 years of experience in Social Media, Content Marketing, or Digital Communication. (Experience in Fintech, Banking, or other heavily regulated financial industries is a huge plus).
- Leadership Skills: Proven experience in leading a small team (people management) and managing third-party partners (agency management).
- Platform Mastery: Deep understanding of current algorithms, trends, and features across multiple platforms (Instagram, TikTok, YouTube, X, Threads, etc.).
- Analytical Skills: Proficient in reading social media analytics (Engagement Rate, Reach, Sentiment Analysis) and translating data into actionable insights.
- Regulatory Awareness: High sensitivity toward public communication and understanding of legal/regulatory boundaries within the financial sector (e.g., OJK/BI regulations).
- Additional Skills: Exceptional communication, time management, and coordination skills under minimal supervision, with a high responsiveness to potential crisis situations.
Additional Information
Frequently Asked Questions
Is the salary disclosed for the Senior Social Media Associate position at cermaticom?
The salary for this Senior Social Media Associate role at cermaticom is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Senior Social Media Associate position at cermaticom located?
This Senior Social Media Associate role at cermaticom is based in id, Jakarta, Jakarta, Jakarta, Indonesia. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Senior Social Media Associate role at cermaticom full-time or part-time?
This is listed as a Full time position. It is posted as a Senior Social Media Associate role in the Digital Marketing and Content department at cermaticom.
Which team or department does the Senior Social Media Associate at cermaticom belong to?
This Senior Social Media Associate position is part of the Digital Marketing and Content department at cermaticom. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Senior Social Media Associate position at cermaticom?
Click the "Apply Now" button on this page. You will be redirected to cermaticom's official application portal hosted on smartrecruiters where you can submit your application directly.
When was the Senior Social Media Associate job at cermaticom posted?
This Senior Social Media Associate position at cermaticom was posted on Sep 4, 2026. Apply as soon as possible — early applications are often reviewed first.
Senior Social Media Associate
cermaticom
You'll be redirected to cermaticom's official application page on SmartRecruiters.