Sales Development Representative (SDR)

US & European Markets | IT Services & Technology Solutions

Key Responsibilities

1. B2B Lead Generation & Prospecting

• Identify and research target companies across the US and European markets.
• Build highly targeted prospect lists based on industry, company size, technology stack, business requirements, and buying signals.
• Identify key decision-makers including Founders, CEOs, CTOs, CIOs, Heads of Engineering, Product Heads, and Technology Leaders.
• Generate qualified leads through LinkedIn, email, cold calling, databases, referrals, and other outbound channels.
• Run structured and personalized outbound campaigns.

2. IT Services & Solution Selling

• Understand the company's technology services and solution portfolio.
• Identify technology/business pain points during initial prospect conversations.
• Position relevant services based on the prospect's requirements rather than simply pitching generic services.
• Generate interest around areas such as:
  • Custom Software Development
  • Web & Mobile Application Development
  • AI/ML & Generative AI Solutions
  • SaaS Product Development
  • Dedicated Development Teams
  • Cloud & Digital Transformation
  • Application Modernization
  • Data & Analytics
  • UI/UX & Product Engineering
• Understand high-level technology requirements and effectively communicate them to the technical/business development team for further qualification.

3. Lead Qualification

• Conduct initial discovery conversations with prospects.
• Understand the prospect's:
  • Business requirement
  • Technology requirement
  • Current challenges
  • Project scope
  • Budget expectations
  • Decision-making process
  • Expected timeline
• Qualify leads based on defined sales qualification criteria.
• Ensure only relevant and meaningful opportunities are passed to the sales team.

4. Meeting & Opportunity Generation

• Schedule qualified discovery meetings with prospects.
• Coordinate with Account Executives / Business Development Managers for further discussions.
• Provide proper prospect and requirement context before handing over an opportunity.
• Follow up consistently with prospects to move them through the early stages of the sales funnel.

5. Account & Market Research

• Research companies, industries, competitors, technology stacks, hiring patterns, funding activity, and other buying signals.
• Identify companies that may have an active need for technology services or development partners.
• Develop account-specific outreach strategies for high-value prospects.

6. CRM & Sales Reporting

• Maintain accurate prospect and lead information in the CRM.
• Record all outreach, conversations, follow-ups, meetings, and qualification details.
• Maintain proper pipeline hygiene and ensure timely updates.
• Track key performance metrics and continuously optimize prospecting activities.